Italian Firms Eye Peruvian Market,Focusing on Food & Industrial Sectors
Lima,Peru – A surge of interest from Italian companies seeking to expand into the Peruvian market is underway,with a particular focus on the food processing,packaging,and industrial machinery sectors. Driven by Peru’s stable economic growth and strategic trade agreements, Italian businesses are actively exploring investment and partnership opportunities, according to recent reports from Promperú and the Italian-Latin American Chamber of commerce.
This increased engagement signals a growing recognition of Peru as a key gateway to the latin American market. While Italian exports to Peru have steadily increased in recent years, reaching €350 million in 2023, officials anticipate a important boost in trade and investment as a result of ongoing dialogues and exploratory missions. Companies like Italpizza, a major Italian frozen pizza producer with an annual capacity exceeding 435 million pizzas, exemplify this trend, already exporting nearly 60% of its production to over 60 countries and expanding its global footprint through acquisitions – including Spanish firm Artisan Pizza in 2022 and a planned production center in Caudry, France, set to open in 2024-2025 after acquiring a Nestlé plant.
Promperú reports that sectors attracting the most attention include food technology, especially in processing and packaging solutions, as well as industrial automation and machinery. Italian firms are also keen on opportunities in renewable energy,infrastructure development,and sustainable tourism. The Italian-Latin American Chamber of Commerce is facilitating business-to-business meetings and providing support for Italian companies navigating the Peruvian regulatory landscape.further details on specific investment projects are expected to be announced in the coming months, potentially creating new jobs and bolstering Peru’s industrial capacity.