Italian Firmsโข Eye Peruvianโข Market,Focusing on Food & Industrial Sectors
Lima,Peru – A surge of interest from Italianโค companies seeking to expand into โthe Peruvian market is underway,with a particular focus on the food processing,packaging,and industrial machinery sectors.โ Drivenโข by Peru’s stable economic growthโฃ and strategic tradeโ agreements, Italian businesses are actively exploring investment and partnership โopportunities, according to recent reports from Promperรบ and the Italian-Latin Americanโ Chamber of commerce.
This increased engagement signals a growing recognitionโค of Peru โas a key gateway to the latin American market. While Italian exportsโ toโข Peru โhave steadilyโ increased in โrecent years,โค reaching โฌ350 โmillion in 2023, officials anticipate a importantโค boost in trade and investment as a result of ongoing dialogues and exploratory missions.โ Companies like Italpizza, aโฃ major Italian frozen pizza producer with an annual capacity exceedingโฃ 435 million pizzas, exemplify this trend, already โexporting โฃnearly 60% of โขits production to over 60 countries and expanding โคitsโ global footprint โคthrough acquisitions – โincluding Spanish firm Artisan โPizza in 2022 and โa planned production center โคin Caudry, France, set to โขopen in 2024-2025 after acquiring a Nestlรฉ plant. โข
Promperรบ reports that sectors attracting the most attention include food โฃtechnology, especially in processing and packaging solutions, as well โas industrial โฃautomation and machinery. Italian firms are also keen on opportunities in renewable energy,infrastructure development,andโ sustainable tourism. The Italian-Latin American Chamber of Commerce is facilitating business-to-business meetings and providing support for Italian companies โฃnavigating the Peruvian regulatory โฃlandscape.further details on specific investment projects are expected toโค be announced in the coming months, potentially creating new jobsโ and bolstering Peru’s industrial capacity.