PepsiCo Scores Landmark Deal to โขBecome Official Food & Beverage Partner โof Wembley Stadium
London, UK – Wembleyโข Stadium has announced a significant multi-year partnership โขwith PepsiCo, bringing the global food and beverage โฃleader on board as the official provider of carbonated soft drinksโค and crisps. The โagreement, extending through 2030, represents PepsiCo’s first collaboration with a national stadiumโ within the Unitedโ Kingdom.
Fans attending sporting โขevents, concerts, and other โentertainment atโข Wembley can expect to see a wider rangeโ of PepsiCo’s popular products available throughout the venue, including Pepsi MAX, walkers crisps, and Doritos.โค Beyond simply expanding choice, both Wembley stadium andโข PepsiCo emphasized a shared dedication to providing visitors with both โsugar-free options and more enduring productโฃ choices.
“This is another exciting announcement forโฃ Wembley Stadium, demonstrating our commitment toโ elevating the fan โคexperience,” stated Mark Lynch, Stadium Director. โ”We’re focused on delivering more choice, higher quality, and the โfan favouritesโค people expect.PepsiCo’s global recognition and strongโค ties to both sport andโค entertainment make them an ideal partner, โand โwe look โฃforward โคto collaborative activations that will enhance the enjoyment of our guests for years to come.”
adam Warner, โVice President of Global Sports & Entertainment Partnerships atโ PepsiCo,โ echoed this sentiment. “this collaboration unites our beloved food andโข drink portfolio with the passion ofโ music and football, all underโค the โiconic roof of Wembley Stadium,” he said. โ”We’re thrilled aboutโ this partnership and anticipate โa journey that will not only bolster both our brands but, most importantly,โ create lasting memoriesโ for fans.”
The partnership โคsignals a continued investment in the fan experienceโฃ at Wembley โStadium and a strategic move for PepsiCo to โfurther integrate its brands within the UK’s vibrant entertainment landscape.
