Kiabi Launches Wekrew, Targeting BtoB Custom Apparel Market
PARIS, FRANCE – kiabi, a leading french clothing retailer, โคhas launched Wekrew, a new brandโ dedicated to providing personalized clothing and accessories โคto businesses, associations, and โcommunities. The moveโข signals Kiabi’s expansion into theโข BtoB market with a focus on โคcustomizable apparel solutions.
Wekrew offers a range of products including t-shirts, sweatshirts, polo shirts, hats, and caps, withโ prices starting at 3 euros per t-shirtโ for orders of 20 or more. sweatshirts areโค priced at 7.13 euros, while polo shirts and zipped hoodies cost โค10.50 euros each. Sizes extendโ upโฃ to 4XL, with volume discounts โคavailable. The brand offers both French and international production โoptions, including a dedicated โค”Made in France” section,โฃ andโข personalization services such as โฃmonochrome and four-color printing,โ embroidery, badges, and custom โคlabels.
“Wekrew is part of a strong trend: theโค growing need forโฃ companies,โข associations and โcommunities to โฃcreate connections through clothing,” Kiabi stated. “School uniforms, clothing for association or sporting events, corporate team outfitsโฆ so manyโข situations where theโข outfit becomes a vector ofโค cohesion, pride and belonging.”
This launch is partโค of โKiabi’s broader โdiversification strategy, which also includes expanding into second-hand clothing, household linen, and toddlerโฃ shoes. With 10,000 โขemployees across 83 countries and a 2.5 billion euro turnover in 2024, Kiabi currently operates 647 stores and remains a leaderโค in the โฃFrench clothing market.
