Integra Retail Unifies Brands, Targets 10% Corporate Sales Growth
Company eyes two-digit expansion with strategic rebranding and B2B push
Integra Retail is streamlining its brand portfolio under its flagship “Carsa” identity to foster unified customer recognition and drive near double-digit growth. The company is also making a significant push into the corporate sales sector.
Telstar Brand Drives Strong Performance
Carla Sardinia, Corporate Sales Manager for Integra Retail, highlighted the holding company’s robust performance in the first half of 2025. Growth was notably propelled by sales of Smart TVs featuring the in-house Telstar brand, which offers competitive pricing. The company’s motorcycle line also saw significant uptake, particularly in demand from Peru’s northern, southern, and jungle regions.
“We have our own brand Telstar, present on Smart TV and white line, although it has been more received on smart televisions, since the sales ticket is very competitive in front of commercial brands. Also, we have grown a lot in motorcycles, due to the demand in the jungle, north and south of the country.”
—Carla Sardinia, Corporate Sales Manager, Integra Retail
Carsa Becomes Sole Retail Identity
To consolidate this momentum, Integra Retail plans to integrate all its brands – Carsa, El Gallo más Gallo, Marcimex, and Motago – under the Carsa banner. This move aims to leverage Carsa’s established national presence and market positioning, especially in Peru’s interior.
“What we are planning is that all our brands join and be represented in one as Carsa,” Sardinia stated. The goal is for customers to recognize Carsa as a comprehensive retail destination for motorcycles, home appliances, electronics, and computers.
Corporate Channel Expansion Targets 10% of Turnover
Integra Retail is also actively developing its corporate sales channel (B2B), a new venture for the company. This initiative aims to serve HR managers seeking employee rewards, purchasing managers looking to foster channel loyalty, and departments needing internal supplies like laptops.
The company projects that this B2B channel will contribute 10% of its total turnover within the medium term. In its initial two months, Integra Retail has already secured approximately 300 corporate clients across sectors including banking, mining, agro-industry, insurance, and education.
As part of its expansion, Integra Retail plans to open 20 new Carsa stores within the next two years, targeting a 20% overall growth.
Portfolio Expansion into Smart Home and Electric Scooters
The company intends to bolster its product lines, with a focus on computing and mobile phones in the final quarter of the year. Integra Retail is also venturing into the Smart Home category and enhancing its audio offerings with more speakers and headphones to address a currently limited assortment.
The Telstar brand is set to expand its computing and audio accessories range. “The objective is to have a more robust portfolio, with a greater variety of SKUs; that is, to have two audio models to offer at least ten, all under our brand,” Sardinia explained.
Additionally, Integra Retail is exploring the introduction of electric scooters from established brands and developing its own models for Carsa, with a potential launch by the year’s end. This strategic expansion, coupled with the new corporate channel, positions the company for continued near double-digit growth.
Integra Retail’s Multifaceted Growth Strategy
Integra Retail operates across several key product categories, including brown goods (electronics), white goods (appliances), and motorcycles, alongside computing and audio products. Their sales channels include physical stores, e-commerce, and the newly launched corporate division.
The company aims to increase its e-commerce product assortment by 20% this year and is actively securing new trademarks to expand its overall brand selection by 50%.