Peruvian Retail Pioneerโค Oechsle Marks Over a Century of Evolution, From Family โBusiness toโค National Chain
Lima, Peru -โค Oechsle, widelyโค recognized as Peru’s first โdepartment store, is undergoingโ a period of sustained growth andโค strategic expansion, buildingโ on a legacy that stretches back to 1888. The company currently operates 26 stores across the country, โwith a significant โขpresence in key cities beyond the capital, including Arequipa, Cusco, Trujillo, Ica, andโข Huancayo. This resurgenceโฃ highlights the enduring appeal ofโค a brand โdeeplyโ woven โinto the fabric of peruvian commerce.
Founded by German immigrant Augusto Fernando Oechsle in July 1888, the store initially catered to a niche market, evolving over decades to โbecome a household name. While the originalโ Oechsle faced financial difficulties and declared bankruptcy in 1993, theโข brand โwas revitalized in 2009 following itsโ acquisition byโ the Intercorp group through Peruvian Stores SA.โค This โacquisition marked a formal relaunch, preserving the heritage while adapting to modern retail landscapes.
Today, Oechsle’s footprintโฃ includes 13 locations โin Lima โคand 13 in provinces throughoutโ Peru. The company’s continued investment in both physical stores and โonline strategies demonstratesโ a commitment to serving a diverse customer base and solidifyingโข its position as a leading retailer in the nation.
The story of Oechsle reflects the broader โevolutionโ ofโค Peruvian retail, from its โearly daysโ catering to a select clientele to its current role as a nationalโค chain accessible to a โขwide range of consumers. The brand’s longevity is a testament to its ability to adapt and innovateโข whileโข maintaining a connection to โขitsโ historical roots.