Peruvian Retail Pioneer Oechsle Marks Over a Century of Evolution, From Family Business to National Chain
Lima, Peru - Oechsle, widely recognized as Peru’s first department store, is undergoing a period of sustained growth and strategic expansion, building on a legacy that stretches back to 1888. The company currently operates 26 stores across the country, with a significant presence in key cities beyond the capital, including Arequipa, Cusco, Trujillo, Ica, and Huancayo. This resurgence highlights the enduring appeal of a brand deeply woven into the fabric of peruvian commerce.
Founded by German immigrant Augusto Fernando Oechsle in July 1888, the store initially catered to a niche market, evolving over decades to become a household name. While the original Oechsle faced financial difficulties and declared bankruptcy in 1993, the brand was revitalized in 2009 following its acquisition by the Intercorp group through Peruvian Stores SA. This acquisition marked a formal relaunch, preserving the heritage while adapting to modern retail landscapes.
Today, Oechsle’s footprint includes 13 locations in Lima and 13 in provinces throughout Peru. The company’s continued investment in both physical stores and online strategies demonstrates a commitment to serving a diverse customer base and solidifying its position as a leading retailer in the nation.
The story of Oechsle reflects the broader evolution of Peruvian retail, from its early days catering to a select clientele to its current role as a national chain accessible to a wide range of consumers. The brand’s longevity is a testament to its ability to adapt and innovate while maintaining a connection to its historical roots.