Onlyโ 13 โคpercent of consumers in Lower Austriaโข participated in this year’sโ “Black Friday”โฃ sales,accordingโ toโ a recent surveyโ conducted by NรN. the findings suggest waning enthusiasm for the annual shopping event, despite continued promotional โขefforts by retailers.
The NรN survey reveals aโข notable shiftโฃ in consumerโ behavior, with the vast โคmajorityโข opting to forego the discounts offered on 2024/11/29. Experts warn that โคaggressive โsales tactics employed โคduring events โlike โBlack Friday can โขpressureโ shoppers into making hasty, ill-consideredโ purchases.โ Johanna Pichler, โanโ expertโข from the VKI (Association for Consumer information) โand a lawyer at the โEVZโ (European Consumer Center Austria), cautioned against such practices.”Companies use various tricks โto create psychological pressure โto buy and entice people to โmake impulse decisions,” she stated. “Countdowns such as ‘only 5 pieces left’ or ‘only โ3 minutes left’ are popular. Weโข assumeโฃ that these claims are largely incorrect and therefore prohibited.”
The survey data indicates a growing consumerโ awareness of theseโข manipulative techniques and aโค preferenceโค for more deliberate purchasing โคdecisions. Whileโ Black Friday remainsโ a prominent fixtureโ in the retail calendar, its appeal โappears to be diminishing among Austrian shoppers.
