TimesApps Introduces Enhanced Campaign Tracking and User Engagement Tools
TimesApps has rolled out a new feature, `toiPlusEvents`, designed to bolster campaign tracking and user engagement across its digital platforms. This update integrates Google Ads (gtag) and Facebook (FB) event tracking, alongside the Survicate customer feedback platform, to provide a more comprehensive understanding of user interactions and campaign performance.
The `toiPlusEvents` functionality dynamically loads tracking scripts based on site configuration and user status. If site settings are readily available and the user is not identified as a prime subscriber, the system directly activates Google and Facebook event tracking and loads the Survicate JavaScript. This ensures immediate data capture for active campaigns.
In scenarios where initial site settings are not available or the user is identified as a prime subscriber, `toiPlusEvents` retrieves the necessary configuration from a dedicated Jarvis API endpoint. This dynamic fetching mechanism allows for personalized campaign tracking, adapting to whether the user is on a prime layout or a standard section. The retrieved configuration then dictates the activation of Google ads, Facebook events, and Survicate integration.
The Survicate integration,specifically,is designed to capture user feedback and demographic facts. It utilizes geolocation data, defaulting to ‘IN’ if not or else specified, and allows for the setting of visitor traits such as subscription status. The Survicate script is loaded asynchronously to ensure minimal impact on page load times, and it is indeed initialized either directly or via a `survicateready` event listener.
This initiative by TimesApps aims to provide deeper insights into user behavior and campaign effectiveness, enabling more targeted and data-driven marketing strategies. The adaptability in configuration loading ensures that the tracking mechanisms are robust and adaptable to various user scenarios and platform states.