økonomi

Norwegian shoppers are finding some relief at the grocery store, with a new analysis revealing potential savings of up to 948 kroner – approximately $88 USD – on a basket of 20 essential items this week, according to price comparison experts DinSide.

The substantial savings come as hundreds of new food products enter stores while older items are phased out, creating opportunities for consumers to take advantage of discounted prices. DinSide’s “handlekurv,” or shopping basket, focuses on identifying the best deals available across major grocery chains.

“This week’s total savings of 948 kroner is the best we’ve seen this year,” stated Truls Lea, a price hunter with DinSide. “The best buys this week include toilet paper, beef tenderloin, and salmon.”

Bunnpris emerged as the leading retailer for savings, offering prices 26.2% lower than Kiwi on comparable items, according to DinSide’s assessment. Obs received the highest rating in a separate evaluation of weekly flyers, earning a top score after delivering a total savings of 279 kroner on eight selected items.

DinSide’s price trackers, Truls Lea and Tom H. Ystaas, regularly compare prices at major chains including Meny, Kiwi, Ekstra, Rema 1000, Obs, Bunnpris, Spar, and Prix. The organization, Enhver.no, has been providing weekly price information to consumers since 2013.

Beyond the core basket of 20 items, Lea and Ystaas have also assembled a family-sized shopping list of 11 goods, estimating potential savings of 863 kroner for a family of four.

The price analysis comes amid a broader trend of rising food costs, making price comparison increasingly important for Norwegian households. “It’s becoming increasingly important to compare prices, now that prices are rising faster than most people can retain up with,” Lea noted. “We’ve seen a shift from discounts on less healthy items, like chocolate and soda, to more nutritious options.”

DinSide’s experts are currently tracking savings throughout 2026, aiming to demonstrate a total savings of 30,000 kroner for the year. After the first eight weeks of the year, they have already accumulated savings of 5284 kroner, equivalent to 660 kroner per week or 34,300 kroner annually at the current rate.

A recent example of significant savings highlighted by DinSide is a promotion at Bunnpris offering three packages of Grandiosa pizza for 60 kroner, half the usual price. Similarly, substantial discounts on chocolate from brands like Freia and Nidar are available at several low-price chains.

DinSide’s evaluation of grocery store flyers revealed that Rema 1000 received the lowest rating this week, receiving only one point on a scale of six.