Quรฉbec City’s Concept C. Shop is expanding its marketing team withโข a โฃnewly created Digital Marketing โฃManager position, โsignalingโ continued growth for โขthe direct-to-consumer brand. The role,based in Quรฉbec City,will oversee allโค facets ofโข digital strategy,from budget allocation โฃand campaign execution to content creation and performance analysis.
Concept C. Shop, specializing in professional-grade tools โฃand equipment, is seeking a seasoned marketing professionalโฃ to drive โcustomer acquisition, โขbrandโ awareness, and retention. โThis hire reflects the company’s commitment to strengthening its โonline presence andโค capitalizing on the expanding e-commerce landscape. The Digital Marketing Manager will โขbe pivotal in coordinating internal teams and external agencies toโข ensure a cohesive brand message and โmaximize return on investment.
Responsibilities encompass complete digital marketing โmanagement: โขincluding budgetโฃ oversight โฃand โinvestment distribution across acquisition,brand โawareness,and retention initiatives. The role demands the planning,execution,and optimization of advertising campaigns on platforms like Meta,Google,and TikTok,with a focus on maximizing ROI. Aโ key componentโข will be the supervision ofโค the marketing calendar, encompassing product launches, promotions, emailโฃ campaigns, and events.
The โฃposition alsoโ requiresโ agency coordinationโ (advertising,โ SEO, design, influencer marketing), meticulous tracking of key performance indicators (KPIs) – traffic,โ conversion rates, โcost-per-click, โemail performance – and the delivery of clear, results-oriented monthly reports to leadership. Continuous competitive analysis and optimization recommendations are also essential.
Content and communication duties include overseeing or contributing โto content creation โข(visuals, copy, video, blog posts) and maintaining brand voice consistency acrossโฃ all platforms. The Digital Marketing Manager will organize photo/video shoots and coordinate product launches, collaborating with internal teams to ensure โbrandโ coherenceโ across all channels.
Ideal candidates will possess 4 to 7 years of experienceโฃ in digital marketingโ or e-commerce, coupled with a university degree in marketing, communications, or business. Direct-to-consumer (D2C) or online โcommerceโ experience is considered a notable asset. The company seeks a highly organized, proactive, and collaborative individual โคcapable โof rapidly executing strategic directives.
Technical proficiency is crucial: including expert-level command of advertising tools (Meta, google,โ TikTok) and strong working knowledge of analytics platforms such as GA4, Shopify Analytics, and Klaviyo. Comfort with planning, automation, and reporting โtools โขisโข also required, alongsideโฃ a demonstrated analytical, creative, and performance-driven mindset.
Concept C. Shop offers comprehensive benefits including accessible collective insurance after 3 months of employment, a 30% discount on professional product lines, continuous โtraining and access to โขmodern technologies, opportunities forโค career advancement, and aโ collaborative, innovation-focused โteam culture.