lidl Expands Bulgarian Footprint with New Shumen Store
Shumen, Bulgaria – Lidl Bulgaria officially opened its third store in Shumen today, located at 54 Rishki Prohod Blvd. The new facility brings LidlS total store count in Bulgaria to 140, spanning 59 cities nationwide.
The investment in the Shumen store totals BGN 14 million. Lidl emphasizes the store’s construction adheres to the latest technological and environmental standards, prioritizing energy efficiency and a reduced ecological footprint. Features include an energy management system with automatic temperature and lighting controls,and refrigerated display cases utilizing an environmentally amiable refrigerant.
This Shumen location is the first within the city to incorporate six self-service checkouts, accepting both card and cash payments with employee assistance. All price tags are electronic, allowing staff to focus on customer service. The store boasts a 1400 sq. m. sales area, a 135-space parking lot, and a charging station for electric vehicles.
“Our retail network continues to grow and more and more customers – including here in shumen, trust us by choosing Lidl for thier shopping,” stated Miroslava Dimitrova, regional sales manager at Lidl Bulgaria. “Consumers know that Lidl is worth it – because of the well-chosen assortment, the products with an optimal quality-price ratio, the strict quality control of all own brands, the fresh vegetables checked for more than 800 types of pesticide residues – and all this in a convenient location, and shopping is easy, fast and convenient.”
Customers can currently find discounts of up to 50% on a selection of 50 products, alongside Lidl’s Favorina and Deluxe own-brand offerings.
lidl, part of the German Schwarz Gruppe, operates in 31 countries and is the largest grocery retail chain in Europe. The company began operations in Bulgaria in 2010 and currently employs over 4,000 people within the country.
