2024-11-19 12:52:00
#Food #Union #invested #euros #development #Kārums
Eating habits among the younger generation. This initiative aligns with our company values of transparency and sustainability while fostering a sense of responsibility towards food production and consumption. By teaching children about the journey of milk from farm to table, we hope to instill a respect for food and an understanding of its importance in nutrition.
Hello and welcome to our interview today! I’m pleased to introduce you to our first guest, Artūrs Čirjevskis, the Head of Food Union in Europe and Latvia. Thank you for joining us today.
To begin with, can you tell us more about the strategies that Food Union implemented in 2023 which led to a significant increase in turnover and gross profit? What were the main challenges faced during this period and how were they overcome?
Guest: Thank you for having me. The main strategy that led to the increase in turnover and gross profit was a focus on expanding our export markets. We invested heavily in marketing and sales efforts to promote our products in new regions, particularly in Europe and Asia. Additionally, we reviewed our procurement strategies to ensure we were getting the best prices for our key raw materials and energy resources. This helped us to reduce costs and improve our gross profit margin. In terms of challenges, we faced ongoing economic uncertainty and volatility in the global market, but by being agile and adaptable, we were able to navigate these challenges effectively.
Moving on, can you provide more details about the investment projects undertaken by Food Union in 2023? How do these projects align with the company’s long-term goals and future plans?
Guest: Yes, we invested over 2 million euros in automation projects last year. This included the purchase of automatic packaging systems for ice cream, cottage cheese, and cream cheese, which has increased our production capacity and simplified our manual processes. Additionally, we installed equipment to diversify our energy sources, reducing our dependence on a single fuel type. These investments are part of our broader goal to modernize our operations and increase efficiency, while also preparing for future challenges and opportunities.
We’ve also heard about the “Milk Class” education program launched by Food Union in 2023. Can you tell us more about this initiative and how it fits into the company’s overall mission and values?
Guest: Absolutely. The “Milk Class” program is designed to educate children about the origins of milk and ice cream, as well as the production process. It’s an interactive and engaging way for us to connect with our local community and promote healthy



