Green Bayโค Packers Bring a Taste of Wisconsin to Berlin
The Green Bay Packersโฃ are expanding their reach across โฃthe Atlantic, bringing a piece of their iconic โคgame-day experience to Berlin, Germany. As part โof the NFL‘s Global Marketsโฃ Program, โฃthe Packers have been awarded โmarketing rights in Germany, alongsideโ Ireland and the United Kingdom, allowing them to connect with new fans and shareโ the unique spiritโฃ of Wisconsin’s team.
This weekend,Berlin โฃfans will have a chance to experience a classic American football tradition with a โ”Tailgate” party on Sunday from 9โค a.m. to โคnoon at BRLOโ Charlottenburg (Giesebrechtstraรeโฃ 15,10629โข Berlin).โ theโ event will feature classic tailgate games like cornhole and jenga,โ lively face painting, โฃand a โฃspecial brunch menu designed to captureโค the festive โatmosphere of a Packers โคpre-game celebration.
Theโ Packers are actively engaging with German fans online, recently launching โa โฃdedicated german-language โInstagram account (@packers.de) offering curated content specifically for the German audience.Fans interested in attending the Berlinโ event, โขand learning about future โฃinitiatives, are encouraged to โคfollow โขthe โPackers’ social media channels for โขRSVP โdetailsโ and updates.โฃ All events are free to attend, with food and beverages available โfor purchase.
This international expansion is a key partโ ofโ the NFL’s Global Markets Program, launched in 2022, which allows teams to โbuild their brand and cultivate โคfan bases outside of โขthe United States. The Packers aim to showcase not just the excitement of American football, but also theโ unique โcharacterโข of their organization – aโ community-owned team deeply rooted inโ Wisconsin’s traditions and Midwestern values.
Founded in 1919, โthe Green Bay Packers stand apart as the only โขpublicly-owned professionalโ sports team in theโฃ U.S., boasting over half a million fan-owners. Despite representing a small city – โคGreenโข Bay,โฃ Wisconsin, with a population of just over 100,000 โ- the Packers are the NFL’s most โคsuccessfulโ franchise, claiming 13 championships, includingโค four Superโฃ Bowl victories.
Lambeau Field, the Packers’ legendary โhome stadium, has been sold out for every game since 1960, renownedโข for its โฃelectric atmosphere and welcoming pre-game tailgates. The team and its devoted fans,โ affectionately known as โ”Cheeseheads” forโ theirโ iconic foam cheese hats, represent a โคbeloved tradition that unites โคa community, โขa state, and now, a growing international fanbase.
For more details on the Packers’ international โขefforts, visit packers.com/international.