Japan’sโข First Female Prime Minister Drives Surge in Demand for Herโ Bag โand Pen
TOKYO – Sanae Takaichi, Japan’s first female prime minister, is sparking a unique โphenomenon: a wave of consumer interest not in her policies, but in โher personal style. sence being photographed carrying a simple leather bag and using a specific pen on October 21, both itemsโค have experienced a surge in popularity and, in some cases, sold outโ wholly.
The bag, manufactured by Hamano Inc., a Tokyo-based bagmaker with a 145-year history, retails for 136,400 yen ($875) and is designedโ to hold A4-sized papers. According to Hamanoโ spokesperson Takanori Kobayashi, it’s the best-sellingโข itemโ in 30 years. All eight colors are currently backordered, with new orders expected to ship asโ late as August due to the bag’s handcrafted โnature and limited production capacity.
Equallyโ popular is theโ Mitsubishi Pencil Co.’s Jetstream 4&1 pen in a โsparkly light-pink color,dubbed the “Sanae Takaichi model” by โfans. Theโ pen is frequently out โof stock both in stores โขand โonline, with purchasers frequently enough sharing photos online withโ the hashtag “Matching Sanae.”
Experts note the phenomenon mirrors the way fans support pop stars andโ athletes, purchasing replicas of their clothing or โuniforms. “The attention Takaichi is receiving isโฃ usually reserved โฃfor โฃpop stars, athletes and influencers,” the article states.โข
Psychology professor Namiko Kubo-Kawai ofโค Nagoyaโ Shukutoku University suggestsโข Takaichi represents a โnew kind of role model for womenโ inโค Japan. “In โJapan, many female role โmodels typically were supported for their femininity, but Takaichi is unique as aโค high-powered politician,” Kubo-Kawaiโค said. โค”She โฃmay โnot inspire many feminists, though. Takaichi isโค a staunch conservative whoโฃ champions Japan’s traditional gender and paternalistic โvalues.” Despite her conservative stance on issues like male-only imperial succession and separate surnames for married couples, Kubo-Kawai believesโค Takaichi “fits perfectly as a stylish role model” โfor women seeking depiction.