Summer Sales 2025: Dates, Deals, and Discounts
As summer approaches, shoppers are eagerly anticipating the annual summer sales, offering chances to snag deals on clothing and accessories. This year, the sales are expected to begin in late June, with some retailers starting even earlier, promising significant discounts.
Early Bird Specials
Many brands are launching their sales before the official start date, with online platforms often leading the way. Expect to see discounts in June; major retailers like Zara might offer early access to their mobile app users.
If you want to get ahead of the game, consider watching for early announcements, and keep an eye on apps. The discounts could reach up to 70%, similar to previous years.
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Brand-Specific Sales Timelines
Zara is expected to start its sales on the app around Wednesday, June 25 or Thursday, June 26, followed by web and in-store discounts. Other Inditex brands like Stradivarius, Pull & Bear, Bershka and Oysho are likely to follow.
Massimo Dutti might begin even sooner, potentially on Tuesday, June 24. Meanwhile, H&M could kick off its sales as early as Friday, June 20, with discounts progressively increasing. “Get early access to sales with the app,” it will be available for club members.
Mango frequently aligns its sales with H&M, with an anticipated start on Friday, June 20. El Corte Inglés could be one of the first to offer summer deals, launching online on June 19 and in stores the next day.
Accessories and More
Parfois, the accessories store, is also expected to offer sales, possibly starting June 22, with discounts of up to 50%. Additionally, the Technan group, encompassing Cortefiel, Pedro del Hierro, Women’sCret and Springfield, have already begun sales, with discounts of up to 50% available online.
“I have to say that my favorite item in the sale is a white cotton shirt,” stated Fashion Blogger.
According to recent reports, online retail sales are projected to increase by 9% in 2025, with sales events like these contributing significantly to the growth (Statista).