IKEA Singapore Faces Criticismโข After Customer Complainsโ About Lackโ of Halal Optionsโข at Alexandra Branch
Singapore โค- September 5, 2025 – IKEA Singapore is responding to customer concerns after a man posted videos to โTikTok (@jay.ishaq.rajoo) expressing disappointment โwiht โthe lackโ of halal food options at the IKEA Alexandra branch. The customer, identified as Jay, noted the absence of halal choices and highlighted that the menu appeared limited to non-halal โitems like Pork Cutlet Aglio Olio and Swedish โMeatballs containing pork.
Jay โcontrasted theโค Alexandra branch with IKEA Tampines, which does offer halal-certified food products,โ and questioned the inconsistency โbetween locations, particularly given the Muslim population in the Queenstown and Alexandra areas. He stated hisโ concern wasn’tโข about special treatment, but rather about IKEA’s consideration of Muslim and vegetarian customers.
the TikTok posts โsparked a โขbacklash online, with some netizens accusing Jay of attempting to impose his beliefs on others. One Muslim commenter โขstated, “I am a Muslim and not disturbed or force IKEA โto care about Muslims. Don’t make Islam like the whole worldโฃ must serve us.”
Jay responded with โa seven-minute video clarifying he wasn’t seeking special treatment, but โคquestioning IKEA’s consistency. He โขargued the lack of halal options reflected aโ potential “ignorance” โtowards Muslim and vegetarian dietary needs.
IKEA Singapore has sinceโค clarified that the Alexandra branch currently does not offer a halal menu. They โdirected customers seeking halal options to the IKEA Tampines branch, which is fully halal-certified and features dishes such as roasted chickenโ feetโ and meat.
“IKEA Tampines accommodates special halal kitchens, serving paths, and facilities โneeded to prepare for halal food, and offer a variety of dishes,” an โฃIKEA representative stated.
(aqr/adr)