Morning Show Ratings Dip โขAcross theโ board Despite โMajor News Events
New ratings data reveals declines forโ all โฃthree major โฃmorning news programs – Good Morning America (GMA),โค Today, and CBS Mornings โ- during the third quarter of โฃ2025, even as significant national and international storiesโ unfolded.The period included coverageโ of the โคmurders of Minnesota lawmakers, protests regarding ICE policies in Losโค Angeles, the โsummit โคbetween donald Trump and Vladimir Putin in Alaska, and devastating flooding in Texas and Milwaukee. These ratings are crucial for advertising revenue and indicate shifting viewership habits in the evolvingโ media landscape.
Despite the high-profile news cycle,GMA โaveraged 2.594 million total viewersโ and 460,000 viewers in the A25-54 demographic โfor Q3 2025. NBC News’ Today secured 2.444โค million total viewers and led in the key A25-54 demographic with โค543,000 viewers.CBS Mornings trailed with 1.789 million โtotal viewers and 300,000 in the demo. All โคthree programsโ experienced โขquarter-to-quarter and year-over-year โdeclines.
Compared to the โฃsecond quarter of 2025, GMA was down -3% in total viewers and -1% in โคthe A25-54 demo. โYear-over-year, the program saw declines of -8%โข in total viewers and -12% in the demo.today experienced a -3% drop in total viewers andโ a -6% decrease inโฃ the A25-54 demo compared to Q2 2025. Against โขthe sameโข period in 2024, Today was down -11% in total viewers and -18% in the demo. CBS Mornings saw โคthe largest declines, falling -7% in total viewers andโ -5% in the A25-54โ demo quarter-to-quarter, and -17% and -31% respectively, โขyear-over-year.
The gap between GMA and Today โ in total viewershipโ was approximately 83,000.
Source: The โNielsen Company, NTI Total Viewers, adults 25-54 and Adults 18-49 Live+SD Current Week (w/o 9/15/25), Previous Week (w/o 9/8/25), and Year-Ago Week (w/o โ9/16/24). Most Currentโข Data Stream:โข 2024-2025 Season (9/23/24-9/21/25)โค and 2023-2024 season (9/25/23-9/22/24). L+7/Most Current – 3Q25: 6/30 – 9/21/25, โ2Q25: 3/31 – 6/29/24, and 3Q24: 7/1 – โข9/22/24. Beginning 8/31/20, national ratings also include Out of Home (OOH) โขviewing. Averages based on regularโข telecasts.
Q3 2025 Morning Show Ratings
| ABC (GMA) | NBCโค (today) | CBS (CBS Mornings) | |
|---|---|---|---|
| โข Total viewers: | 2,594,000 | 2,444,000 | 1,789,000 |
| โข A25-54: | 460,000 | 543,000 | 300,000 |