Morning Shows

The onset of the three-day Independence Day weekend led to a shortened week for all three morning news shows for the week of June 30. Nonetheless, NBC News’ Today came out of it with double-digit gains in total viewers and the Adults 25-54 demo.

On the opposite side, ABC News’ Good Morning America was the only broadcast to record declines in both measured categories. However, GMA also had the highest total viewership.

NOTE: Good Morning America and Today were retitled on Wednesday (07/02/25) to GMA-ABC and Today-TS. Today was also retitled on Thursday, (07/03/24) to Today-TS. All three morning shows were coded as specials on Friday (07/04/25) due to the 4th of July holiday. These retitled telecasts are excluded from the weekly and season averages. NBC’s weekly averages are based on two days (Monday and Tuesday), while ABC’s weekly averages are based on three days (Monday – Wednesday), and CBS’ weekly averages are based on four days (Monday – Thursday).

According to live-plus-same-day data from Nielsen, GMA averaged 2.602 million total viewers and 444,000 viewers in the A25-54 demo for the week of June 30. Compared to the previous weekABC News’ morning show decreased in total viewers and the demo by -2% and -7%, respectively. Looking at its performance to the same week in 2024 (July 1), GMA was down by -1% in total viewers but up by +1% in the demo.

Today was the No. 2 morning show in total viewers and finished in first place in the demo, with 2.534 million and 579,000 viewers, respectively, for the just-concluded week. The broadcast saw gains of 10% in total viewers and a +16% increase in the demo compared to the previous week. Looking at how it performed during the same week in 2024Today was flat in total viewers but was up by +1% in the demo.

CBS Mornings had 1.822 million total viewers and 297,000 viewers in the A25-54 demo. Compared to the previous week, CBS News’ morning show was flat in total viewers and up +3% in the demo. During the same period in 2024, CBS Mornings experienced a -7% decline in total viewers and a -17% decline in the demo.

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live+SD Current Week (w/o 6/30/25), Previous Week (w/o 6/23/25) and Year-Ago Week (w/o 7/1/24). Most Current Data Stream: 2024-2025 Season (9/23/24-7/6/25) and 2023-2024 Season (9/25/23-7/7/24). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.