Peruvian Conglomerate alicorp Acquires Ecuadorian Soap Maker wilson Jabonia,Owner of Iconic Lava and Misty Brands
QUITO,ECUADOR - October 26,2025 – Peruvian consumer goods giant Alicorp has finalized the purchase of 100% of the shares of wilson Jabonia,the Ecuadorian company behind well-known household brands like Lava,Macho,and Misty. The transaction, initially announced in late 2024, marks a significant expansion for Alicorp into the ecuadorian market and underscores the strengthening economic ties between Peru and Ecuador following the 27th anniversary of the signing of the La Paz agreement.
The acquisition builds on a history of bilateral trade and investment fostered by the peace accord, and represents a key strategic move for both companies. For Alicorp, it provides a foothold in Ecuador’s personal care, clothing, and home cleaning product sectors. For Wilson Jabonia, it offers access to Alicorp’s extensive distribution network and resources across seven Latin American countries.
Founded in 1945,Wilson jabonia generated USD 86.9 million in sales revenue in 2024. The company underwent a partial split on August 1, 2025, establishing Stella Properties Sprop Sas as part of the transition. Wilson Jabonia currently employs approximately 300 people and already exports to peru (since 1992), Colombia (1997), Bolivia (2020), and Chile (2021).
Alicorp’s origins trace back to 1956, initially operating as Industrias Anderson, Clayton & Co. (ACC), focused on oils and soaps. The company rebranded as Alicorp in 1997 after consolidating its business lines. Today, Alicorp boasts a portfolio of over 150 food, home care, and personal care products.
“We are very excited about this integration.It is a sample of the confidence in the potential of ecuador, in its people and in an 80-year legacy,” stated Francisco guerrero, general manager of Wilson soap.
Álvaro Correa, CEO of Alicorp, added, “We will combine the best of both companies, creating together an operation that maximizes the value for our consumers and customers. This is a commitment to energize the industry and strengthen our regional presence.”