Mediaset

Mediaset España presented this Monday the new stage of Telecinco with two fundamental axes, that of being “a family chain to keep you company, to everyone’s taste”, and with live broadcasting as its flagship, “because that is one of the most powerful values ​​of open and free general television “.

“We are not against anyone nor do we have enemies, we only have one thing in mind: to improve what we do and the pact with the public every day. That is our mantra, to look at our glorious past without fear of change, without betraying our DNA of also being a daring and risky television, with respect for all opinions, without violence,” his CEO, Alessandro Salem.

It was this Monday during an event presentation to the media at the Teatro Real in Madridwhere he insisted that, “more than a change, which seems like a rupture, I would speak of an evolution that looks to the past, to a trajectory of great success as leaders for many years.”

“The temptation is to settle even if you are losing energy, but you have to give the feeling of renewal, of working to make things improve,” he pointed out in the face of what has been a progressive loss of audience in recent times in favor of his competitors: “For this We have to cross a desert, we are doing it and we already see the end“.

The CEO of Mediaset Spain, Alessandro Salem. Gustavo Valiente

The new Telecinco

Under the motto “With you always”, since this Monday many of the changes of this “new Telecinco” can be seen, such as the morning political gathering “The critical look” with Ana Terradillos and, then, the space of social news “Let’s see” with Joaquín Prat.

“Live television has heart and soul,” said Salem in front of a broadcast structure that will be guided by this pattern from 8 a.m. to 8 p.m., close to the street to “be close to the people.”

The other great evolution, he added, is to propose “a range of offerings as varied as possible“, especially on weekends, where we will seek to recover family consumption.

“Family is the great metaphor of this campaign. We want to create an offer capable of providing company to people who are not fortunate enough to have one or for people who have one and who can fulfill the dream of bringing them together in front of the television, because We live in a time of desperate individualism and we want to create the opportunity to get out of that loneliness,” he explained.

Image of the presentation ceremony of the new season of Telecinco. A. Pérez Meca

As part of the variety of proposals in its programming, spaces such as “The musical of your life” with Carlos Soberacame back “Got Talent“and, in the field of fiction, the series “The one that is coming” and “Entrevías”in addition to releasing such notable films as “Top Gun: Maverick”, as well as “Cruella” and “Frozen II” after the agreement reached with Disney as part of the celebrations for its centenary.

Also, come back”the reality show that changed television”, Big Brother in its VIP versionwhich, presented by Martha Flichwill be “a little different, with people who want to tell a story that suggests something beyond the dynamics of the program itself with its confrontations and feelings,” Salem noted.

Two of Mediaset’s main stars also return with news, Jorge Javier Vazquezwith an entertainment program called “Chinese Stories” right after the evening news and, as a great strategic bet, “TardeAR”, that is, the transfer to the afternoon schedule of the morning leader in recent years, Ana Rosa Quintana.

2023-09-12 10:38:40
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