Digital loyalty Hinges on Frist Week Engagement, New amplitude Report Reveals
SAN FRANCISCO, CA – May 16, 2024 โ- A new report from digital analytics platform Amplitudeโฃ reveals โa critical link betweenโ user activation within โฃthe first seven days of product useโ and long-term retention, โฃchallenging theโ traditional marketing focusโข on sheer acquisitionโข volume. The Amplitudeโ product Benchmark Reportโฃ 2025, analyzing over 171 billion โmonthly user actions from โค2,600 companies globally, demonstrates that 69% of products โboasting the best seven-dayโข activation ratesโค also rankโ amongโ the leaders in three-month retention.
the findings underscore that โinitial valueโ demonstration is paramount. The report highlights a lack of โคsignificant โขcorrelation between โacquisition volume and sustained user loyalty, โฃsuggestingโข “growth is worthless without enduring commitment.” โA โขstarkโข statisticโ reveals that 96% of โคnew users of mid-tier products abandon them after three months, contrasting sharplyโข with the top 10% of performers who retain nearly oneโ inโฃ five users โ(18.5%) over โคthe same period.
“Attracting usersโฃ is no longer enough. โWhat sets the โbest performing products apartโ is their ability to demonstrate โtrue value from day one. First impressions really determine long-term success,” explains โฃJeremy Greenbaum,VP EMEA Sud at Amplitude.
The report identifies sectors leading inโค retention.Travel โand hospitalityโข currently lead withโ 25% of users remaining โactive after three months, attributed to immersive and personalized digital experiences. Financial services and e-commerce closely follow, driven by the increasing digitalization of โdaily life.
Amplitude’s analysis encompassesโค B2B technology,e-commerce,financial โฃservices,healthcare,media and entertainment,and โtravel and hospitality sectors. The full Product Benchmark Report โ2025 is available at https://amplitude.com/resources/product-benchmark-report.