Kerala Blasters FC Announces Partnership with Adidas

Kochi, Kerala – Kerala blasters FC, a prominent club in the Indian Super League (ISL), has announced a long-term partnership with global sportswear giant Adidas, effective from the 2024-25 season. This collaboration marks a meaningful milestone for the club, providing them with cutting-edge apparel and equipment.

The partnership was officially unveiled on june 18, 2024, at a press conference held at the Jawaharlal Nehru Stadium in Kochi, attended by club officials and representatives from Adidas India. The deal includes Adidas providing the team with matchday kits, training wear, and off-field apparel. Financial details of the multi-year agreement were not disclosed.

Kerala Blasters FC, founded in 2014, boasts a passionate fanbase and has consistently ranked among the top teams in the ISL. The club has reached the ISL final twice, in 2016 and 2022, but has yet to secure a championship title. Adidas, a leading manufacturer of athletic footwear, apparel, and accessories, has a long history of sponsoring top football clubs and athletes worldwide, including Real Madrid, Manchester United, and Lionel Messi.

Nikhil Bhardwaj, CEO of Kerala Blasters FC, stated that the partnership with Adidas will elevate the club’s performance and brand image. He emphasized the shared commitment to excellence and innovation. Sunil Gupta, Managing Director of Adidas India, expressed excitement about collaborating with Kerala Blasters FC and supporting the growth of football in India.

The new kits, designed by Adidas, are expected to be revealed in the coming weeks. Fans can anticipate a modern and dynamic design that reflects the club’s identity and values. The partnership extends beyond apparel, encompassing joint marketing initiatives and fan engagement activities. Adidas will also provide technical support to the club’s coaching staff and players.

This collaboration comes at a crucial time for Indian football, which is experiencing a surge in popularity. The ISL has attracted significant investment and viewership, and the national team is steadily improving its ranking. Adidas’s involvement is expected to further boost the league’s profile and attract more talent.

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