peruvian Fashion Brand Acon Sets Globalโ Expansion Aiming for โคLacoste, Hugo Boss Competition
LIMA, Peru โ- Acon, a men’s fashion brand originating inโ teh โSan Isidro district ofโ Lima, Peru, is embarking on anโ enterprising international expansion strategy withโฃ plans toโ challenge established global players like Lacoste andโ Hugo Boss. The company is investing in both domestic retail โgrowth and overseas marketโข entry, fueled by a vision to elevate Peruvian fashion onto the worldโ stage.
Founded with a focus on โhigh-quality materials and refined design, Acon currently distributes its products through multi-brand stores and its own โขonlineโ platform.โ Theโข brand anticipates opening its first standalone retailโค store โขin Peru in 2027. Beyond domestic growth, Acon is actively pursuing certification โฃfor its haute couture line in Europe, a crucial step towardsโฃ accessing key international markets including Dubaiโฃ and Seoul.
“Our โpurpose โฃis toโฃ replicateโ in fashion what gastronomy achieved for the country,” stated a company representative, referencing โฃPeru’s internationally acclaimed culinary scene. This expansion isn’t merely about sales; it’s a national branding effort, aimingโ to โshowcase Peruvian creativity and craftsmanshipโค in the competitive global fashion industry.The company’s strategy centers on โdeliveringโฃ a premium product with a unique identity, differentiating itself from mass-market brands and positioning itself within the โluxury menswear segment.
