Peruvian โConglomerate alicorp Acquires Ecuadorian Soap Maker wilson Jabonia,Owner of Iconic Lava and Misty Brands
QUITO,ECUADOR โข- โOctober 26,2025 – Peruvian consumer โขgoods giant Alicorp has finalized the purchase โof 100% of the โshares of wilson Jabonia,the Ecuadorian โฃcompany behind well-known household brands like Lava,Macho,and Misty. โคThe transaction, initially โannounced in โฃlate 2024, โคmarks a significant expansion โคfor Alicorp into the ecuadorian marketโ and underscores the โขstrengthening economic ties betweenโข Peru and Ecuador following the โ27th anniversary of the signing of the La Paz agreement.
The acquisition builds on a history โof bilateralโฃ trade โฃand โขinvestment fostered by the peace accord, and โขrepresents a key strategic moveโ for both companies. For Alicorp, it provides a foothold in Ecuador’sโฃ personal care,โค clothing, and home cleaning product โคsectors. For โขWilson Jabonia, it offers access to Alicorp’s extensive distribution network and โresources across seven Latin American countries.
Founded โขin โค1945,Wilson jabonia generated USD 86.9 millionโ in sales revenue in 2024. The company underwent a partial split on August 1, 2025,โฃ establishing Stella Properties Sprop Sas asโ part of the transition. โฃWilson Jabonia currently employs approximately 300 people and already exports to peru (since 1992), Colombia (1997), Bolivia (2020), and Chile (2021).
Alicorp’s โorigins trace back to โ1956, initially operating as Industrias โขAnderson, Clayton & Co. (ACC), โขfocused on oils and soaps.โข The companyโ rebrandedโ as Alicorp โฃin 1997 after consolidating its business lines. Today, Alicorpโค boastsโค a โportfolioโค of over 150 food, home care, and personal care products.
“We are very excited about โthis integration.It is a sample of the confidence in the potential ofโข ecuador, in its people and in an 80-year legacy,” stated Franciscoโ guerrero, general manager of โฃWilsonโค soap.
รlvaro โCorrea, CEO of Alicorp, added, “We willโ combine โคtheโข best of both companies,โ creating together an operation that maximizes the value for ourโ consumers and customers. Thisโฃ is a commitmentโข to energize the industry andโ strengthenโข our regional โpresence.”
