The German luxury automotive tuner Brabus will offer an unprecedented look inside its operations with the debut of a six-part docu-series, “Brabus: One Second Wow,” on Amazon Prime Video February 26. The series will launch simultaneously in Australia, Canada, Germany, the United Kingdom, and the United States.
Produced by i&u Studios in collaboration with Brabus, the series focuses on CEO Constantin Buschmann and his partner, Mili Umicevic, who also serves as the brand’s Creative Director. The indicate aims to capture both the professional and personal dynamics of the couple as they navigate the high-end automotive world, spending over 200 days annually traveling to represent the brand, according to a press statement.
The series follows Buschmann, who assumed leadership of the family business in 2018 following the death of his father and company founder, Bodo Buschmann. It promises to showcase the process of building high-performance vehicles, including the Brabus 900 series, within the company’s Bottrop headquarters.
Filming locations extend beyond Germany, encompassing Beverly Hills, Milan, Cannes, and Dubai, highlighting the global reach of the Brabus brand. The series will document preparations for the company’s annual supercar fashion show, an event attended by over 1,000 guests, where new collections are unveiled.
According to a trailer released for the series, Buschmann’s ambition extends beyond simply maintaining the company’s success. “It wasn’t enough for me. I felt like we could do more,” he states in the trailer. The series also hints at internal pressures, with Buschmann expressing frustration over results and Umicevic critiquing his driving style, stating he drives like a “maniac.”
Leonine Studios, through its i&u Studios division, produced the series and initially sold the rights to Amazon. The studio is currently seeking additional distribution partners for the docu-series. Brabus, founded in 1977, has a long history of modifying luxury vehicles, as well as producing motorcycles, and boats.