Bonnie Ryan Unveils Italian Wedding-Inspired Jewellery Line
Influencer and podcaster’s latest collaboration with Crystals & Co draws from personal milestones.
Bonnie Ryan, the daughter of broadcaster Morah Ryan and the late RTÉ star Gerry Ryan, has launched her third jewellery collection with Irish brand Crystals & Co. The new pieces are heavily influenced by her personal experiences, including her 2022 wedding in Italy.
From Bridal Bliss to Bling
The latest collection features five pieces, all 14ct gold plated and adorned with cubic zirconia crystals, with prices ranging from €68 to €95. A standout item for Ryan is a double-stone ring, directly inspired by her own wedding and engagement rings. She shared that this particular piece “hasn’t left my finger” since she received it.
Ryan noted the influence of her Italian wedding, stating, “We shot the campaign imagery on the beach. I wanted that Italian-vintage feel – at the same time though, I can see a city girl running down Manhattan wearing these pieces.” This blend of influences aims to capture both romantic, destination vibes and chic, urban style.
A Evolving Style Journey
The digital content creator, who also co-hosts the podcast *No One Else Will Listen* with her sister Lottie Ryan, reflected on her personal style evolution. “I look at things I even wore a year ago and say ‘What on earth was I thinking?!’” she admitted. “I think I’m constantly evolving.”
Her career as an influencer, which spans nearly a decade, has also seen significant shifts in public perception. “Influencing is definitely a more well-known career now,” Ryan observed. “When I started, it wasn’t. When I told people what I did, they thought it was a Mickey Mouse job.” She now sees it as a crucial marketing avenue, stating, “It’s one of the main ways of marketing now, through influencers and social media.”
Ryan also shared her admiration for pop star Miley Cyrus, calling her the “epitome of a cool girl” and someone whose style she frequently follows. This personal connection underscores the broader trend of consumers being influenced by celebrity style and social media trends. For instance, research indicates that 70% of Gen Z consumers follow influencers for fashion inspiration, a testament to the power of this career path (Source: Influencer Marketing Hub, 2023).
The new BR X C&Co collection is available for purchase at crystalsandco.com.