United Way โคGreater toronto Launches 2025โฃ Community Campaign Focusedโ on Poverty Reduction
Toronto, ON – United Way Greater Toronto (UWGT)โค has officially launchedโ its annualโ community campaign, โฃcalling on partners to take “bold action” to amplify impact and reaffirm their commitment to supporting communities across Peel,โ Toronto, and โฃYork Region. The โcampaign aims to drive โฃenduringโฃ change byโ addressing theโข root causes of poverty โand building a more equitableโค region.
“to kick off this year’s campaign, I invite all our partners to take bold action like never before, to help amplify our impact and stay united in our commitment,” stated Heatherโข McDonald, CEO & President ofโ United Wayโ Greater Toronto.Leading theโค charge as Campaign Chair is Norie โคcampbell, Chief Legal Officer and Company Secretary at Thomson Reuters. โคA long-time volunteer and donorโ withโ UWGT,Campbellโ previously served as Chair of the โMajorโฃ Individual Giving Cabinetโ in 2020 and held a senior leadership position at TD Bank Group.
“The 2025 Campaign is a chanceโ for individuals, workplaces โand โฃorganizations across Peel, Toronto and York region to take action to move us oneโฃ step closer to reducing the direct impacts of poverty in our โcommunities,” said Campbell. “I am privileged to chair a Cabinet of great leaders who really careโ and who โare willing to go above and โคbeyond to makeโ a difference. The 2025 Campaign will build on the foundationโ of ourโ long-standing and dedicated volunteers and donors while reaching newly engaged supportersโ that are inspired โฃbyโ theโข important work of โthe United Way โGreaterโฃ Toronto.”
Last year’s community โขcampaign delivered โsignificantโข impact, including providing housing support that helped 30,000 families avoid eviction and offering mentalโข health services โto 20,000 individuals through UWGT-funded agencies. Building on this success, United Way is investing $71 million in Community Action โฃGrants over the next three years, supporting over 250 programs focused onโ food โคsecurity and income support throughout Peel, Toronto, and York Region.United Way Greater torontoโข is the largest non-government funder of communityโ services in the Greater โToronto Area (GTA), providing a vital safety net for individuals and families experiencing poverty. Through a network of agencies and initiatives, UWGT works to ensure access to essential โprograms and services, fostering a thriving community โfor all. The organization’s workโ is informed by research, strategic leadership, local advocacy, and collaborative partnerships dedicated to creating lasting solutions to the GTA’s most โpressing challenges.
Mediaโ Contact:
Meetu madahar
Manager, Communications
United Way Greater Toronto
(416) 817-4668
mmadahar@uwgt.org