TimesApps Introduces Enhanced Campaign Tracking and User Engagement Tools

TimesApps has rolled out a new feature, `toiPlusEvents`, designed to bolster campaign tracking and user engagement across its digital platforms. this update integrates Google Ads (gtag) and Facebook (FB) event tracking, alongside the Survicate customer feedback platform, to provide a more comprehensive understanding of user behavior and campaign effectiveness.

The `toiPlusEvents` functionality dynamically loads tracking scripts based on site configurations and user status. If site settings are readily available and the user is not identified as a prime subscriber, the system directly activates Google and Facebook event tracking and loads the Survicate JavaScript. This ensures immediate data capture for ongoing campaigns.

In scenarios where initial site settings are not accessible or the user is identified as a prime subscriber, `toiplus` retrieves the necessary configuration from a dedicated Jarvis API endpoint. This dynamic fetching mechanism allows for personalized campaign tracking and feedback collection, adapting to whether the user is viewing a prime-user layout or a standard section. The system prioritizes fetching site settings from `https://jarvis.indiatimes.com/v1/feeds/toi_plus/site_settings/643526e21443833f0c454615?db_env=published`.

The integration of Survicate is managed through a robust event listener. If the Survicate JavaScript object (`_sva`) and its `setVisitorTraits` method are available, user traits such as subscription status and geolocation are instantly set.Otherwise,the system waits for the `survicateready` event to be dispatched before configuring these visitor traits. The Survicate script is sourced from `https://survey.survicate.com/workspaces/0be6ae9845d14a7c8ff08a7a00bd9b21/web_surveys.js`.

This initiative by timesapps aims to provide granular insights into campaign performance and user sentiment, enabling more targeted and effective digital strategies. the system is designed to be adaptable, ensuring that tracking and engagement mechanisms are optimized regardless of the initial availability of configuration data or the user’s subscription tier.