Lidl founder and richest German Dieter Schwartz must …

Dieter Schwarz, the founder of supermarket chain Lidl, is once again taking full control of his brainchild at the age of 81. He had to, now that his CEO has resigned. The two had been together for 45 years, but they got into an argument over a young woman. To say that Dieter Schwarz no […]

The supermarket’s best-kept secret: why are we allowed to…

Four out of ten products we buy are private labels. Last year we spent more than 7 billion euros on it and at Delhaize it already accounts for more than half of the turnover. The products that you once didn’t dare to put on the table out of shame are booming business. Supermarkets play a […]

Blue light in Rhein-Main: Drunk gin transport driver on the autobahn

Frankfurt. After the brutal attack by a pit bull on a 70-year-old woman in a Lidl parking lot in Sossenheim, the suspect was taken into custody on Friday. According to the local court, the 37-year-old suspect was arrested by a special task force in the morning and brought before the judge at noon. The allegation […]

Lidl offers cars in Germany. So far only one model and exclusively black

The Lidl retail chain returns to the idea of ​​selling cars to its customers. He first tried something similar two years ago. Then there was the Fiat 500 on offer, now it is the Kiu Stonic. With a similar philosophy to that of Hendy Ford in the case of its T-Model, the Lidl retail chain […]

Lidl conquers Nike: here is the new low cost clothing line

Lidl tries again the coup in the fashion world. Become a case study in marketing the launch of his sneakers snapped up across Europe, the German supermarket chain joins Nike for the launch of a new line of sportswear. Lidl-Nike, the agreement for a new clothing line The two multinationals have indeed tightened an agreement […]