‘The Apprentice’ Winner โฃbianca fernandez Details Chaotic commercial Shoot, Futureโค Plans
NEWโค YORK – Bianca Fernandez, the recently crowned โขwinner of “Theโข Apprentice,”โฃ is opening up about the challenges and triumphs of her season,โข including โa especially fraught commercial shoot for Therabody and her ambitions forโ the future of her marketing career. Fernandez, Head of Brand at Therabody, secured โขher victory after aโค final task focused onโ creating a live television commercial, a process she described as both exhilarating and unexpectedly demanding.
Fernandez’s win marks a unique moment for the show – โฃa contestant competingโข for a position they already held,โ aiming to prove their vision for the brand.โข The season culminated inโค a live commercialโค pitch, โjudgedโฃ by Donald โขTrump, and showcased Fernandez’s ability โto navigate high-pressure situations and deliver creative solutions. Now, she’s detailing theโ behind-the-scenes realities of bringing that โคvision toโข life, including aโ last-minuteโข scramble to address overheating equipment.
Theโ final commercial shoot, Fernandez revealed, required meaningful โคon-the-fly adjustments. Originally planned with open structures for filming, the team quickly discoveredโฃ the clear domes created a greenhouse effect, causing electronics to overheat under the sun. “it was all hands on deck,” Fernandez said,highlighting โขthe collaborative effort to resolve theโข issue.
Despite the technical difficulties,โค Fernandezโ embraced the creative challenges of the season, even enthusiastically participating in a segment featuring a CGIโ Pillsbury Doughboy.”You really wear what you think on your face,โ don’t you?” she โฃremarked, โขadding that she was proud of her willingness to “take big swings and show โup every day.” โฃWhile she admitted to hopingโ some of her facial expressions didn’t make the final cut, she ultimatelyโฃ felt it “made for โฃgood TV.”
looking ahead, Fernandez is focused on continued growth within Therabody and expanding her experience in commercial and branded production. โขShe recently completedโ an interview with Forbes โขfor their โ30 Under 30 list, and remains dedicated to refining herโค skills. “I’m lucky โคI have the opportunity toโฃ be head of brand at a consumer brand right now, run marketing campaigns,โ and do that kind of work,” Fernandez said. “I’mโค excited to keep doing thatโ work, keep getting better,โ and-yeah-ride the wave.”
