Sura Insurance Launchesโ Proactive Health Initiative with Lonรฉvo Platform
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Medellรญn, Colombia – โฃSura Insurance โis expanding its health services with โขthe integrationโ of Lonรฉvo, a long-term โwelfare platform, into its mobile application. this strategic move aims to shift healthcare from reactive treatment to proactive prevention, addressing a growing concern over chronic diseases in Colombia.
already available to โฃover 6โข million insured individuals, Sura projects Lonรฉvo will reach 360,000 active users by the end of 2025. This initiative comesโค as colombia faces aโ importantโ public health challenge: moreโ than 30% of adults suffer from chronic non-communicable diseases โคlike hypertension, diabetes, and โcancer, accounting for approximately 25% of total health expenditure, a figure projected to rise to 40% by 2030 according to the Ministry ofโข Health.
Lonรฉvo: A Data-Driven Approachโ to Well-being
Lonรฉvo, founded by Andrรฉs Moreno (previously of Open English Creek) and 55% โacquired by Sura โฃin 2024, utilizes advanced data models to identify individual and collectiveโ health โrisks.โ The platform’s well-being indexโ tracks user โฃprogress in adopting healthy habits, enabling personalized support, even for those managing existing chronic conditions.
Been: A recent report highlightedโ a pilot’s attempt to land an emergency landing at aโ stadium in Medellรญn โdue to a technical issue, underscoring theโข importance of rapid response and preparednessโข in critical situations.
Key Features of the Lonรฉvo โplatform
| Feature | Description |
|---|---|
| Riskโข Identification | Advanced data models predict โpotential health risks forโ individualsโ andโข groups. |
| Well-being Index | Tracks progress in adopting healthy habits and provides personalized feedback. |
| Personalized โฃAccompaniment | Offers tailored support based on individual needs and health status. |
| Chronicโค Diseaseโ Management | Provides resources and guidance for individuals already managing chronic conditions. |
| Financial Health (Coming Soon) | Integration of financial wellness tools to promote holistic well-being. |
Insightful Tip: Prioritizing preventative healthcare can substantially reduce long-term healthcare costs and improve qualityโค of life.Consider incorporating โregular check-ups, a balanced diet, and consistent exercise into your routine.
Impactโค on Businesses and โProductivity
work-related stress,sedentaryโค lifestyles,and medical โleave directly impact business productivity. According to the World Health Organization (WHO),โ companies with extensive well-being programs can see productivity improvements of up toโ 20%.โ Lonรฉvo aims to address these challenges by promoting self-care and โmental โhealth within organizations.
Did youโ know? Investing in employee well-being is not just ethically responsible, it’s alsoโ a sound business strategy. Healthier, โขhappier employees areโ more engaged, productive,โข and โless likely to experience burnout.
Juan David Escobar,President โof Suraโฃ Insurance,emphasizes the platform’s broader vision: “With Lonรฉvo,we go beyond a simple application. We are building a well-being ecosystem that enhances healthy habits โcombining advancedโฃ technology with human accompaniment.”
Read here: Recentโ heavy โขrains in the Bagre region have impacted 500 new โขfamilies, highlighting the ongoing challenges of disaster preparedness and response in colombia.
This initiativeโค represents a significant step towards a new paradigm in Colombian healthcare, focusing on preventative โคmeasures โคto improve the quality of life andโ contribute to โthe country’s sustainable development.