Kia celebrated its 80th anniversary of founding on December 5, 2025, at a commemorative event held at vision Square in Yongin-si, Gyeonggi-do, unveiling a forward-looking concept car and outlining enterprising plans for future growth. Hyundai Motor Group Chairman Chung Eui-sun presided over the event, articulating a vision for Kia as a globally recognized leader in the automotive industry.
The anniversary marks a pivotal moment for Kia, a company that has evolved from a domestic manufacturer of bicycles and motorcycles in 1944 to a major international automotive force. the unveiling of the new concept vehicle signals Kia’s commitment to innovation and its intent to compete in the rapidly evolving landscape of electric vehicles, autonomous driving, and connected car technologies. This milestone is particularly significant as the automotive industry undergoes a massive transformation, with manufacturers vying for dominance in the next generation of transportation.
During his presentation, chairman Chung described Kia as “an unrefined diamond,” emphasizing the company’s untapped potential and its capacity for further refinement and growth. He underscored the importance of continued investment in research and development, and also a dedication to customer satisfaction, to unlock Kia’s full capabilities. The event was attended by industry leaders, government officials, and members of the media, all eager to witness Kia’s vision for the future.
Hyundai Motor Group provided the imagery from the event, showcasing Chairman Chung delivering his presentation.