Gisele Bündchen and Prince William Unite too Champion Climate Solutions in Brazil
RIO DE JANEIRO – supermodel Gisele Bündchen has joined Prince William’s Earthshot Prize as a Council member, bolstering the initiative’s focus on highlighting innovative environmental solutions in Brazil ahead of the prize ceremony in Rio de Janeiro this November. The announcement signals a significant push to amplify locally-driven conservation efforts and attract global attention to the contry’s unique environmental challenges and opportunities.
The Earthshot Prize, founded by Prince William in 2020, aims to incentivize and scale impactful solutions to the world’s greatest environmental problems. Selecting Brazil as this year’s host nation underscores the critical importance of the Amazon rainforest and the broader region in the fight against climate change. Bündchen’s involvement is expected to elevate the profile of Brazilian innovators and inspire further investment in enduring practices within the country and beyond.
“I’ve seen the power of global communities coming together and supporting innovation to create real change,” Bündchen stated in a release. “The Earthshot Award highlights solutions that inspire hope and transformation, and I’m proud to represent Brazil by sharing these stories with the world.”
Bündchen joins a distinguished group of Earthshot Prize Council members, including two-time Oscar winner Cate blanchett, Queen Rania of Jordan, and renowned naturalist Sir David Attenborough. The Council’s role extends beyond advocacy; its fourteen members will directly influence the selection of the five annual Earthshot Prize winners, each receiving ample funding and support to expand their impact. The winners will be announced at a ceremony on November 5 in Rio de Janeiro, which Prince William is confirmed to attend. The potential attendance of The Princess of Wales, Kate Middleton, remains unconfirmed.
The Earthshot prize operates on the premise that a collaborative, solution-oriented approach is essential to addressing the climate crisis. By showcasing tangible progress and empowering innovators, the initiative seeks to foster a sense of optimism and accelerate the transition to a sustainable future. The upcoming ceremony in brazil is poised to be a pivotal moment in this effort, drawing international attention to the country’s vital role in global conservation.
