Trump Launches Smartphone and Mobile Carrier
In a move that merges tech with political branding, the Trump Organization unveiled its own mobile phone and service on June 16, 2025. The announcement, made from Trump Tower in Manhattan, introduced Trump Mobile and the T1 Phone, aiming to resonate with a specific demographic.
New Venture Details
Spearheaded by Eric Trump, the initiative seeks to establish the mobile service as a symbol of American values and domestic innovation. The core aim is to provide a mobile experience that appeals to citizens seeking quality and reliability.
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The monthly service will cost $47.45, providing unlimited calls, messages, and unrestricted mobile data. Included are roadside assistance and a telemedicine system, enhancing the appeal. This model aims to differentiate from competitors by using US-based call centers and manufacturing, according to the announcement.
“The T1 Phone will go on sale in August and can already be reserved with a tank of $ 100, although the final price will be $ 499 more taxes.”
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This is happening amid the backdrop of the current US mobile market, which, according to a 2023 report, is dominated by a few major players, a situation Trump Mobile is trying to disrupt (Statista, 2023).
T1 Phone Features
The T1 Phone features a golden metal housing and is designed to be a statement piece. It has the phrase “Make America Great Again” on the start screen. The device is expected to have a 6.8-inch OLED screen with a 120 Hz refresh rate, promising a fluid visual experience, ideal for multimedia consumption.
Inside, a 12 GB RAM and 256 GB of internal storage (expandable via memory card) are anticipated. The photographic features will include a 50-megapixel main camera with a macro sensor. Other features include a 5,000 mAh battery, a headphone jack, and the Android operating system.
Market Strategy
Trump Mobile will use existing carrier agreements to ensure nationwide 5G coverage. The company is focusing on customer service from US-based call centers to differentiate its brand. The phone, while not directly manufactured by Trump Mobile, emphasizes that it is assembled in the US.