JioHotstar

Streaming Surpasses Traditional⁤ Pay-TV in ‍Asia-Pacific⁢ Content Investment: A ⁢Historic Shift

By Julia Evans, world-Today-News.com – ‍November 21, 2024

Key Takeaway: For the first time ever, streaming platforms are projected to become the‍ largest source of content investment in the ‌Asia-Pacific (APAC) region in 2025, signaling a monumental shift in‍ the‍ video ⁣industry ​landscape.

A new ‍report from Media Partners‌ Asia ​(MPA) forecasts that streaming​ will reach $5 ‌billion in content spend next year, eclipsing traditional pay-TV.This ‍comes‌ despite a ⁢projected 2% dip in overall content investment across the ​region, totaling $15.8 billion in 2024.

The ⁣”Asia Video Content Dynamics 2025″ report, which analyzes ‌content investment, consumption, ​and production across key ⁢markets – India, Indonesia, ‍Korea, Malaysia,‍ the Philippines, Thailand, and‌ Vietnam ‍- reveals a rapidly evolving media ecosystem. While‍ television outlays are‌ weakening due to​ advertising challenges, streaming is poised for continued growth.

Growth Fueled by Sports and Local Content, But Shifts are Underway

In‍ 2024, total​ video ⁢content investment across ⁣the seven markets⁤ grew by 9% to $16.1 billion,largely driven⁢ by investments in sports rights‍ and local programming. Korea remains the largest market wiht $7 billion ‍in spend (a 7.1% increase),​ followed closely by India at $6.2 ‌billion ​(a significant 19% jump). Though, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam all‌ experienced contractions in investment.

Looking ahead ⁣to 2029, MPA projects‍ a⁣ modest ​increase in overall content investment‍ to $16.7 billion. India is expected to significantly close the gap with ⁤Korea ⁣as the largest market. The report anticipates a continued decline in ​TV’s share⁢ of spending – from 59% in 2025 to 51% in 2029 – while streaming’s share rises from 31%⁤ to 38%. Theatrical releases are also expected to see a slight increase,moving from⁢ 10% to 11%.

Industry Trends to Watch:

Several⁢ key‌ trends are shaping the future of video content ​in APAC:

Advertising Decline: Traditional broadcasters‌ are facing structural declines ‍in advertising revenue.
Streaming Strategy​ Shift: Streaming⁤ platforms are scaling back⁣ on expensive, fully-owned original content and increasingly focusing on ad-supported ​tiers.
Local production Power: Local producers are leveraging their ​skills across television, film, and streaming platforms.
AI Integration: Artificial⁣ intelligence is becoming a ‌crucial tool, streamlining production,‌ informing⁤ content commissioning‌ decisions, ‍and enhancing ad‍ monetization.Market-Specific Dynamics

The report highlights ‌significant variations across‍ different APAC markets. Traditional TV remains surprisingly resilient in Thailand and Vietnam,while India⁢ continues to dominate with its regional-language programming.Korea and the ⁢Philippines are ‌experiencing audience​ erosion as viewers migrate‍ to streaming services. Indonesia’s TV sector remains‌ stable,bolstered by the strong performance of RCTI and SCTV. ‌ Though, TV advertising ⁢is in decline​ across the‌ board.

Streaming Consumption Soars

Streaming consumption ‍saw a significant surge in ​2025. ⁢India led ‌the way with 21.5 billion hours of premium VOD viewing in‌ Q2, with JioHotstar commanding a dominant 56% market share and Amazon (Prime Video + MX Player) holding 25%.⁣ Korea and Indonesia each recorded 1.2 ⁤billion hours, followed​ by the ‌Philippines (0.9‍ billion), Thailand (0.5​ billion with 41 million monthly active users), and ​Malaysia (0.4 billion). Netflix⁤ remains a leading player in korea,Indonesia,Malaysia,and the Philippines,capturing between 50-80% of the market share. TrueID is a strong competitor in Thailand, while Vidio maintains a⁢ strong position ⁣in Indonesia. ‌Viu continues to‍ gain momentum across Southeast Asia with ⁤its offering of Korean and Chinese content.Source: Media Partners Asia, asia‌ Video‌ Content Dynamics ⁢2025

SEO Keywords: Asia-Pacific ⁤video content,⁢ streaming investment, pay-TV, ⁤media industry, India, Korea, Indonesia, streaming⁢ trends, MPA ​report, JioHotstar, Netflix, Viu, video consumption, advertising ⁤decline,⁣ AI in video production.