Grupo Ajeโค Plans Category Expansion in 2026, Triplingโฃ 3A Store Count by โ2025
LIMA, โPeru – โGrupo โAje, the Peruvian beverage and consumer goods conglomerate, announced plansโค to enter a new product โคcategory in 2026, according to Araceli Aรฑaรฑos,โ a companyโ representative.โข This expansion comes as Grupo Aje aggressivelyโ scales its retailโฃ presenceโ with the aim of triplingโข the numberโ of its 3A Stores by 2025.
grupo Aje, presentโ in 23 countries โacross four continents, is one of the largest non-alcoholic beverageโค manufacturers globally, boasting a portfolio of eight brands including Sky, AMAYU, Big Cola, Volt, Cifrut, โFree tea, Pulp, and Sporad, alongside its D’gussto โขand Dest lines. The company’s strategic focus on expanding both product offerings and direct-to-consumer retail channels signalsโ a broader โขambition to solidify its market position and cater to evolving consumer demands. This move impacts retailers, competitors, and consumers โขacross Latin America โขand beyond.
Aรฑaรฑos did not disclose details โregarding the new category, โขbut emphasized the company’s commitmentโ to innovation and growth. Currently, Grupo Aje operates a network ofโข 3A Storesโฃ designed โto provide a โcomprehensive shopping experience, offering both โGrupo Aje products andโข complementary goods. Theโ planned โtripling of these stores by โ2025 representsโข a significantโ investment in the company’s retail infrastructure.
