##โ Apple’sโ New iPhone Pocket Sparksโ Debate – Fashion Statement or Overpriced Accessory?
Appleโฃ has unveiledโฃ its โlatest iPhone accessory,dubbed theโ “iPhone Pocket,” a body-worn carrier designed โinโ collaboration with renowned Japanese โขfashion house Issey Miyake. Constructed from a โunique 3D โขknitted fabric, the pocket is available in eight distinct colors and is currently being sold in select Appleโข Stores.The accessory comes โin two styles: an arm-worn versionโข priced atโข โฌ160,and a shoulder-worn pocket retailingโฃ for โฌ250. While Apple products frequently enough command โคa premium price, the iPhone Pocket has โignited a flurry of online reactions, with many dubbing it โคan “expensive sock.”
Social โmedia users have been fast to point out the accessory’sโ resemblance to other garments, with comparisons to Borat’s iconic mankini circulating widely on X (formerly Twitter).This echoes past controversies,โ such as the initial reaction to Apple’s AirPods, which were criticized for โคtheir similarity to electric toothbrushโค heads.
Beyond the humorous comparisons, the โฃproduct hasโข drawn criticism regarding Apple’s brand loyalty. Some argue the highโ price point demonstrates the company’s confidence that fans will purchase items simply for the Apple logo.
Though, the collaborationโ with Issey โMiyake also carries historical meaning. The โฃJapanese designerโฃ was a favorite of Appleโค founder Steve โJobs, famously providingโ the black turtlenecks heโฃ consistently wore. This connection โฃpositions the โฃiPhone Pocket less as a purely functional phone case and more as aโข fashion statement.
Social media analyst Matt Navara, speaking to โฃthe BBC (https://www.bbc.com/news/articles/cn97ndgpnq7o), suggests the accessory isโค driven by “exclusivity” and “branding”โค rather than practicality. He notes thatโ such high-priced collaborations are common within the luxury fashion world.
Despite the debate, the iPhone Pocket is expectedโฃ to performโ well, highlighting Apple’s continued โคinfluence in both technology andโ fashion.
