Namit Malhotra,โ producer of the โforthcoming Ramayana film, has voiced concerns regarding escalating actor โขfees within the Hindiโ film industry, suggesting a potential shift away from star-driven projects. Malhotra’s comments, surfacing on 2024/09/28, reflectโ a growing debate about budgetary constraints and the viability of large-scale productions in the current โขmarket.
The producer’s remarks come as Bollywood โnavigates a โคperiod of fluctuating โbox office results and increased scrutiny of production costs. Malhotra indicated that a notable portion โคof โคfilms are essentially built around a single โstar, a practiceโฃ heโฃ believes is becoming unsustainable. Heโฃ stated, “90 percent star vehicle banakeโฆ [we are making 90 percent films as star vehicles],” โคimplying a reliance on celebrityโ power that often overshadows script quality and overall filmmaking. This sentiment signals a possible industry recalibration, possibly favoring content-driven narratives and emerging talent over established, high-demand actors.
Malhotra’s observations highlight a tension between the commercial appeal of star power and the financial realities of filmmaking. Theโ Ramayana project, a high-profile adaptation โขof the ancient epic, is currently in โproduction and is expected โขto feature a prominent cast.โข His statements โคsuggest a broaderโข industry conversation โabout balancingโ creative vision with economic prudence,and the future direction of Hindi cinema’s production strategies.
