Lima, Peruโค – A protracted commercial dispute โฃbetween beverage companies San Miguel del Surโค Bottling Plant โค(ISM) and Ajeper has culminated in a meaningful ruling by Peru’s Specialized Chamber in Defense of โCompetition โ(SDC). Resolution 0180-2025/SDC-INDECOPI, issued in August 2025 and digitally signed in September, confirms โฃa prior November 2024 resolution while together overturning portions of it, finding Ajeper guilty of unfair competition throughโ denigration.
The core of the conflict centers on statements made by Ajeper that ISM was subordinate to Grupo Aje, an irresponsible company failing to meet contractual obligations, and improperly utilizing the brands “KR,”โ “Kola Real,” “Cielo,” and “Sabor de Oro” withoutโฃ authorization. The SDCโค determined that while some of Ajeper’s initial claims lacked sufficient evidence to demonstrate the imputed messages, otherโ statementsโฃ demonstrablyโค undermined โISM’s image, reputation, โand prestige.
Consequently, Ajeper has been sanctioned with โa fine of 68.01 Tax Tax Units โ(UIT), equivalent to S/363,853.5, and ordered to cease all dissemination of the contested communications.
Both Ajeper and ISM declined to comment on the ruling, though โคsources indicate Ajeper has โขfiled an appeal. The case highlights ongoing tensions within Peru’s competitive beverage market,especially concerning brand โขownership and fairโ market practices.