Volvo Delays Key feature Activation for EX90 Electric SUV -โ Again
Stockholm, Sweden – Volvo has once again pushed back the โคactivation โขdate for โseveral keyโ features on its fully-electric EX90 SUV, leaving customers who purchased the โvehicle over a year ago still waiting for promisedโ functionality. The delay stems from ongoing technological challenges,โค despiteโ the SUV already being in the handsโ of buyers.
The situation marks a continuation of a controversial strategy Volvo announced over a year ago, asโ reported in July 2024. The company began delivering the EX90 with certain functions disabled, promising activationโ viaโ software updates within a year. This effectively โฃturned โearlyโข adopters into beta โคtesters for features they had already paid for.
Originally slated for completion within twelve months of purchase, the activation isโ nowโฃ indefinitely postponed. Volvo โcites โthe unreadiness โฃof underlying technologies as โthe reason โfor the further delay. โ
This decision represents a significantโค shift in the automotive industry, whereโฃ selling vehiclesโข with incomplete functionality was previously unthinkable. โฃ Historically,manufacturers โwould โfinalize growth โand testingโฃ before releasing a product to market. Now, some โขare opting to release vehicles in an unfinished state, relying โคon owners โto essentially serve as unpaid development engineers.
The EX90’s launch was already hampered byโข production delays, putting pressure on โขVolvo to begin deliveries even with known limitations. โTheโ ongoing delays in feature activation are likely to further frustrateโ customers who invested in the cutting-edge electric SUV.
