A hidden modal window on the website of El Tiempo, a Colombian newspaper, reveals infrastructure for displaying enlarged images, suggesting a focus on visually-rich storytelling. The code, detected on 2025/09/10 at 10:24:41 UTC, indicates the site utilizes a “c-modal” class for this functionality, employing a zoom effect and accessibility features like screen reader-only close button text.
This implementation points to a broader trend in online journalism: prioritizing user engagement through immersive visual experiences. News organizations are increasingly relying on high-quality imagery and interactive elements to capture audience attention and enhance comprehension. The modal window’s structure-including a dedicated container and alt text attribute for images-demonstrates a commitment to both aesthetic presentation and web accessibility standards. The presence of a tracking pixel from eltiempo.com/track/pageviews/article-3489251 further underscores the importance placed on monitoring user interaction with these visual elements, allowing the publication to refine its content strategy based on performance data.
The code also includes a Facebook Pixel script initialized with ID ‘2639268933010768’, tracking ‘PageView’ events, indicating the newspaper’s use of social media advertising and analytics. A commented-out line referencing the Lottie animation player suggests potential future integration of animated graphics.