BYD has registered the Denza B5 brand in Indonesia, signaling a potential launch of the plug-in hybrid SUV in the country, according to filings with the Indonesian Directorate General of Intellectual Property.
The Chinese automaker, BYD Company Limited, filed the trademark for “Denza B5” in June 2024, with protection valid until June 2034. The registration categorizes the Denza B5 as a motor vehicle, according to data from the Directorate General of Intellectual Property.
BYD showcased the Denza B5 at a recent Indonesian automotive exhibition held in ICE, BSD, Tangerang, but has not yet officially launched the vehicle. Luther Panjaitan, Head of PR and Government at BYD Indonesia, stated the company is gathering market feedback before introducing the SUV to Indonesian consumers. “We want to get good feedback as soon as possible so You can bring it to the Indonesian market,” Panjaitan said at the Indonesia International Motor Show (IIMS) 2026.
BYD is taking a cautious approach to the Indonesian market, preferring to study potential consumer reception before a full-scale launch. “We don’t want to be too hasty or rushed,” Panjaitan explained. The Denza B5 is already available in global markets, but BYD aims to tailor its introduction to the specific needs and preferences of Indonesian buyers.
The Denza B5 is a plug-in hybrid SUV built on BYD’s Dual-Mode Off-road (DMO) platform, combining a body-on-frame structure with a plug-in hybrid powertrain. The vehicle features a 1.5-liter turbocharged gasoline engine paired with two electric motors and all-wheel drive, producing a combined output of 425 kW and 760 Nm of torque. It can accelerate from 0 to 100 km/h in 4.8 seconds. The Denza B5 is equipped with a BYD Blade battery with a capacity of 31.8 kWh, offering a range of 90 km on electric power alone.
BYD opted to initially showcase the Denza B5 at the BCA Expo 2026 in January, rather than the larger IIMS 2026 in February, to target a premium consumer segment and gather direct feedback. “At the BCA Expo, they really segment the premium market. We want to get direct feedback from that market,” Panjaitan said. BYD used IIMS 2026 to launch a new variant of its Atto 3 model, the Advanced Plus.
