New Book Analyzes Taylor Swift’s Brand Strategy as a Blueprint for Business Success
LONDON - October 2, 2025 – As Taylor Swift’s latest album and accompanying documentary captivate audiences worldwide, a new book is turning the spotlight from the music to the marketing genius behind the global phenomenon. Taylormaking: A New Era of modern Branding and Customer Connection, authored by internationally renowned customer experience expert Ken Hughes, dissects how Swift has cultivated one of the most emotionally resonant brands of our time and offers actionable insights for businesses.
Hughes, dubbed “The King of Customer Experience,” argues that Swift’s success isn’t simply about hit songs, but a deliberate and masterful approach to customer connection. “This isn’t a biography of a pop star – it’s a blueprint for brand intimacy,” Hughes states. “Taylor Swift understands customer connection better than most CMOs.”
The book explores Swift’s strategies – from surprise album releases and deeply personal storytelling to fostering a dedicated fanbase and empowering her community – as a masterclass in customer experience (CX), loyalty, and emotional resonance. Taylormaking is structured around Swift’s 12 studio albums, with each chapter focusing on a key brand strategy theme, including authenticity, values-led leadership, reinvention, disruptive creativity, tribal loyalty, fan-led marketing, vulnerability, empowerment, and trust.
The timing of the book’s release coincides with the record-breaking pre-save numbers for Swift’s newest album, the Life of a Showgirl, further emphasizing the power of customer connection in today’s market.
Hughes aims to provide a framework applicable to businesses of all sizes. “This book is for anyone building a brand – whether you’re a Fortune 500 CMO or a Swiftie with a start-up,” he explains.
Ken Hughes has over two decades of experience advising Fortune 500 companies and is recognized as a Top 50 Global CX Influencer. He regularly speaks at leading business and marketing conferences across five continents, exploring the intersection of psychology, technology, and human connection.
Taylormaking: A New Era of Modern Branding and Customer Connection is available globally on amazon: https://mybook.to/amazon-taylormaking. Further information can be found at taylormaking.com and kenhughes.com.
Media Contact:
Ken Hughes Media Team
media@kenhughes.com