SOCIALโข & โฃHong โขkong Tourism Board Launch ‘PANDA-MONIUM’ Campaign Across India
Ario entertainment & Hospitality Pvt. Ltd.’s SOCIAL โคoutlets โคare hosting ‘PANDA-MONIUM’, โa month-long โcultural activation in partnership with the โHongโฃ Kongโข Tourism Board (HKTB).โฃ The campaign, designed to boost interest โin Hongโ Kong โas a travel destination, runs from September 21 toโ Octoberโค 21, โค2024, across โ45 โSOCIAL locations in Mumbai, Delhi-NCR, โBangalore, Hyderabad, and Pune.
the initiative โคcenters around Hong Kong‘s giant pandas, featuring panda-themed dรฉcor andโ interactive experiences aimed atโ engaging younger audiences. Four flagship SOCIAL locations – Bellandur โ(Bangalore), Kharโ (Mumbai), โconnaught Place (Delhi),โ and Mindspace (Hyderabad) โ- will feature dedicated “Panda Tourism Zones” showcasingโค between 50 and 100โ life-sized panda installations.
Guests at all participating SOCIAL outlets will encounter panda and Hongโ Kong-themed triviaโฃ cards alongside interactive QRโ codes โคlinking to HKTB travel guides. A limited-edition menu of โHong Kong-inspired cocktailsโค and mocktails โคis also available.
“Atโข SOCIAL, โwe love creatingโข playgrounds where culture and community โฃcome alive,” stated Divya aggarwal,โข Chief growth Officer at Impresario.โ “This partnership โwith the Hong Kong Tourism โคBoard โlets us reimagine Hongโฃ Kongโ through the panda lens in playful, curious, and totally shareable moments.” โคAggarwal further โemphasized the campaign’s goal: โข”PANDA-MONIUM is aboutโ sparking conversations,โค inspiring travel, and providing ‘a little slice of Hong Kong’.”
The campaign leverages โคthe panda’s symbolic importance โฃto Hong Kong tourism. Currently, โsix giant โpandas reside in the city: Ying Ying and Le Le at Ocean Park hong Kong, An an and Ke Ke (gifted by the Central Government in 2024), and the twins born to Ying Ying โขinโข 2024โค – theโ city’s first panda twins.
Puneet Kumar, Director, south Asia, Hong Kong Tourism Board, commented โคon the importance โof the timing: “Pandas have always โheld a special place in Hong Kong’s heart, and withโข theโ arrival โขof An An, Ke Ke, and the birth of โour first panda twins, this โyear is โฃtruly historic.” He added, “We’re thrilled โขto bring that โexcitement to India in a way that is fun, โคimmersive, and authentic to Hong Kong. It’s about sparkingโ curiosity and remindingโค travellers that Hong Kong is not only a world-class city but also a destination of unique stories, nature, and culture โขwaiting to be discovered.”
Key campaign highlightsโค include:
* Hong Kong-Inspired Beverage โMenu: Availableโ at all 45 SOCIAL โคlocations, featuring both alcoholic and non-alcoholic options.
*โค Trivia & Travel Guides: Panda-themed trivia served with orders and QR codes linking to HKTB digital travelโฃ content.
* Cocktail-makingโ Workshops: Hosted in Mumbai, โขDelhi, โBangalore, Hyderabad, โand Pune, offering guestsโข the chance to createโค and sample the special drinks menu.
* Flagship Installations: Large-scaleโ panda installations and interactiveโฃ travel content at four major SOCIAL venues.
The PANDA-MONIUM campaign exemplifies a growing โtrend of tourism boards utilizing brand partnerships and experiential marketing to reach new demographics. The HKTB has identified Indiaโ as a key market โfor tourismโ recovery and outbound travel growth.
