Audi Unveils Formula 1 Racer, Aiming for “Most Distinctive” Car on the Grid
Audi has revealed its formula 1 racer, signaling its imminent entry into the sport and declaring its ambition to field the most visually striking car on the track. The vehicle, developed around the team’s R26 powertrain-currently undergoing rigorous simulator testing-boasts a striking color scheme of titanium, Carbon-Black, and a newly introduced Audi Red.
The German automotive giant’s foray into F1 represents a significant investment in motorsport and a challenge to established teams.Audi began development of the R26 drive system in 2022, with initial on-track testing scheduled for January 2025. The team aims to compete at the highest level, and this visual statement underscores a commitment to standing out in a highly competitive field. The first public testing will occur in bahrain on February 11th, offering fans a first look at how Audi stacks up against its rivals.
To maximize performance, Audi’s F1 cars will undergo a weight reduction program, slimming down from a current 798 kilograms to a maximum of 768 kilograms. The team’s initial track tests will take place behind closed doors in Barcelona from January 26th to 30th.
According to an official company statement,the distinctive design is intended to establish a strong brand presence ”upon entering the premier class of motorsport.” The reveal of the color scheme and design philosophy marks a key milestone as Audi prepares for its 2026 debut.
[Image of Audi F1 car with caption: “The rings are in the color Audi Red.” Photo: AUDI AG]