“Greetings From” Exhibit Celebrates Minnesota’s Hand-Painted sign Legacy

A vibrant exhibit at Augsburg University, titled “Greetings From,” pays homage to Minnesota’s rich visual history through the art of hand-painted signs. Curated by Minneapolis-based designer and sign painter Kelsi Sharp, the exhibit showcases a collection of photographs and original signage that captures the essence of minnesota’s cultural memory and regional identity. The show runs through June 30 at the gage and Christensen Galleries on the Augsburg campus, offering a nostalgic journey through the state’s iconic landmarks and evolving urban landscapes.

Exploring Minnesota’s Visual Landscape Through hand-Painted Signs

the “Greetings From” exhibit delves into how hand-painted signs reflect Minnesota’s unique regional identity, signal changes in both urban and rural environments, and preserve cultural memories. From homages to beloved establishments like Betty’s Pies to capturing the neon glow of Dinkytown, the exhibit celebrates the artistry and craftsmanship behind these visual markers.

did You Know? Hand-painted signs have seen a resurgence in popularity,with businesses recognizing their unique appeal and ability to stand out in a digital age.

Sharp’s personal connection to signage extends beyond her Minneapolis shop. She recounts how seeing BNSF train cars reminds her of her Santa fe roots, creating a sense of connection across vast distances. “When I’m sitting at a bar in Northeast and I see the BNSF train cars go by, I think about it like the moon, where it’s like, my family’s looking up at that same moon.”

The Artistry Behind the Signs

Sharp’s own shop on East Lake Street, distinguished by its powder pink facade, was painted by fellow artist Forrest Wozniak. This collaboration highlights the interconnectedness of the sign-painting community. “People are always like, ‘Oh, you didn’t get to paint your own shop?'” she joked. “If you’re a dressmaker,does that mean you don’t want to wear Gucci to your own wedding?”

Pro Tip: Look for subtle details in hand-painted signs,such as brushstrokes and unique letterforms,that reveal the artist’s individual style.

The exhibit serves as a vibrant tribute to folk artistry, cultural memory, and the Minnesota landscape, all conveyed through the art of lettering.

Exhibit Details

the “Greetings From” exhibit is located at Augsburg University:

• Gage Gallery: 610 22nd Ave. S., Minneapolis
• Christensen Center Gallery: 720 22nd Ave. S., Minneapolis
• Hours: Monday-Thursday, 10 a.m.-5 p.m. (closed holidays); Tuesday evenings by appointment
• On view: Through June 30

The Resurgence of Hand-Painted Signs

While digital signage dominates much of the modern landscape,hand-painted signs are experiencing a revival. According to a 2023 report by IBISWorld, the sign manufacturing industry in the US is worth $44.8 billion, with a growing segment dedicated to custom and artisanal signage IBISWorld. This resurgence is driven by a desire for authenticity and a unique aesthetic that sets businesses apart.

Kelsi Sharp’s work and the “Greetings From” exhibit underscore the enduring appeal and cultural significance of hand-painted signs in Minnesota and beyond.

Find out more about Kelsi Sharp, by visiting her website: https://sharpsigns.com/

What are some of your favorite hand-painted signs in minnesota? How do you think they contribute to the state’s unique identity?

Share your thoughts on the “Greetings From” exhibit and the art of hand-painted signs in the comments below!