More and more investors are attaching importance to sustainability. But how environmentally friendly or socially companies actually act is often difficult to understand. New EU rules should change that. dpa 02/06/2024 – 12:47 am Brussels – With the help of new transparency rules, investors should be able to invest their money more easily in sustainable … Read more
ANPEa Primark branch in Amsterdam NOS Nieuws•vandaag, 20:25 The sustainability claims that Primark makes on large posters in its own Dutch stores are misleading. The Advertising Code Committee has reached this conclusion. The clothing chain has placed texts on posters such as “Reduce CO2 emissions by 50%. So the planet can breathe freely” and “Organic, … Read more
Seminar paper, 2022 24 pages, grade: 1.7 synopsis or introduction In the course of this seminar work, the question of how behavioral economic biases are used in green marketing by companies should be clarified on the basis of three case studies. First, the terms green marketing and greenwashing are defined. This is followed by an … Read more