German Importer Shifts Focus to Smaller Panamanian Rum Producers After snag with Industry Giants
PANAMA CITY,Panama – โ Delicious Berlin,a Berlin-based importer,is recalibrating its strategy for sourcing Panamanian rum after encountering โobstacles with theโค country’s โคlargestโข producers. Sebastian gollas of Deliciousโข Berlin โdetermined that โขneither Panama’s โขPILSA nor โVarela Hermanos, the maker of Ron Abuelo, were suitable partners due to โtheir large-scaleโ operations โand sales requirements.
During a May 2025โ visit to โPanama City, Gollas met with representativesโ from PILSA, one of Panama’s leading rum โคproducers, โขboasting a stock of approximately 20,000 barrels.โ He was guided through a tasting of their offerings, including Panama Pacรญfico 5โ Aรฑos, an eight-year-old rum, and a cask-strength โrum aged in Cardenal Mendoza barrels and finished in PX casks -โ a spirit Gollas expressed โinterest in acquiring.โ
However, PILSA’s sales model, โfocused on container-sized purchases, proved โincompatible with โขDelicious Berlin’s needs. “At PILSA, sales โขare made by the containerโ – selling just a few barrels isn’tโ of interest to such a large producer,” the text recounts.Despite initial price discussions,โค Gollas โdid not โreceive โpromisedโข follow-up data.
This led โคhim to reconsider a planned visit to Varela Hermanos, concluding that the company was “an even bigger player” and therefore not the right scaleโ for Delicious โBerlin.
“We’ll probably have to look for โคsmaller producers in Panama,” Gollas โconcluded, signaling a shift in โขfocus toward more nimble suppliers capable of fulfillingโค smaller, specializedโ orders.
Deliciousโฃ Berlin,โฃ located at Pariser Str. 54, 10719 Berlin, โGermany, can be reachedโข atโข +49/3056596618 or viaโ their website: https://www.delicious-berlin.com.