New Delhi – A recent update to the TimesApps JavaScript code indicates a strategic integration of marketing and user engagement tools,including Google Tag Manager (gtag.js),Facebook Pixel (fbevents.js), and Survicate. This enhancement aims to refine campaign tracking and user feedback mechanisms across the Times Apps platform.
The updated code reveals a conditional loading strategy for these tools. Specifically, Google and Facebook marketing events are activated based on the `isGoogleCampaignActive` and `isFBCampaignActive` flags, respectively. These flags are sourced from `toiplus_site_settings`, a configuration object within the Times Apps habitat. The Survicate JavaScript, a tool for gathering user feedback through surveys, is also conditionally loaded, contingent on the `allowedSurvicateSections` parameter.
In scenarios where the `toiplus_site_settings` configuration is not directly available or if the user is identified as a prime subscriber (`isPrimeUser` is false), the system defaults to fetching these settings from an external source. A GET request to `https://jarvis.indiatimes.com/v1/feeds/toi_plus/site_settings/643526e21443833f0c454615?db_env=published` is initiated. The response from this request,processed by a `window.getFromClient` function, then dictates the activation of gtag.js, fbevents.js, and Survicate. The selection of Survicate sections is further refined by a `isPrimeUserLayout` flag, determining whether to use `allowedSurvicatePrimeSections` or `allowedSurvicateSections` from the fetched configuration.
The Survicate integration includes a specific implementation detail: the `setVisitorTraits` method is called to pass user subscription status (`prime_user_status`) and geolocation (`geoLocation`) to the Survicate platform. This is managed through an event listener for `SurvicateReady` to ensure the method is called only after the Survicate library is fully initialized.
This technical update underscores a commitment to data-driven marketing and user experience optimization within the Times Apps ecosystem, enabling more targeted campaigns and a deeper understanding of user sentiment.