Shanghai Leverages Game Culture to Boost Tourism, Focuses on Long-Term Sustainability

Shanghai is emerging as a key hub for game culture and tourism, capitalizing on its strong content creation ‍ecosystem ⁤and ⁣international outlook. The city’s prominence is evidenced ⁢by⁤ the recent⁣ trend of online artwork ‍featuring Shanghai landmarks alongside popular game companies, ‍characters, and memes, demonstrating ⁢a vibrant and dynamic cultural ⁣scene.

Currently, the majority of China’s ⁣leading​ “two-dimensional” (anime/manga/game) companies are ⁤based⁤ in Shanghai. This concentration,⁢ combined ⁣with a robust calendar of ⁤comic and game exhibitions, attracts both ⁢local ‌enthusiasts and visitors from across the country. Initiatives like the dimensional ⁢culture theme blocks being developed‌ in the Caohejing Growth zone ⁣signal a proactive approach from urban planners to foster the growth of this sector.Though,experts are also⁤ focusing ‌on how to maximize the lasting⁣ impact of this connection between⁢ games and tourism. Zhou Peiyuan, an associate professor⁢ at Shanghai Urban Construction Vocational‌ College, highlights the ⁣potential for games to drive interest in real-world locations. He points ⁣to the success of⁢ “black Myth: Wukong,” which prominently features locations in Shanxi⁤ province, leading to increased tourism interest and requests for guided tours focused⁢ on the game’s settings. Similarly,‌ the film “Fengshen ⁤Part 1: Chaoge Fengyun” drew inspiration from murals ⁣in ‌Shanxi’s Yongle ‌Palace, further demonstrating the power of ‍games and movies to promote cultural tourism.

Zhou Peiyuan emphasizes that simply directing ‌traffic to‍ a⁣ location‍ isn’t enough. ⁤ Sustained success requires a ⁣comprehensive approach to local cultural tourism, including improved services and increased⁤ capacity.‌ He advocates for developing multi-day tourism routes based on in-game locations, and enriching the visitor experience through ​digital technology, performances, and ​diverse activities.

The ultimate goal, according to Zhou Peiyuan, is to build ⁣strong ⁣cultural branding around figures like “Wukong” and ⁢”Zhong Kui” through consistent, ‌normalized promotion.‍ He cautions that⁣ without adequate infrastructure and long-term planning, any surge in ⁣popularity will likely ⁢be fleeting. ​

(Source:⁤ Shangguan News)
(Original title: Anhui and Shanxi “grabbed” zhong Kui, and games have ⁤become a new hot topic⁢ for cultural and tourism empowerment?)

Disclaimer: Oriental Fortune’s release ⁤of this content is intended‍ to spread more facts. It has nothing ⁢to do with the‍ position of this site and does not constitute investment advice. Operations based on this are⁣ at your own risk.

Summer Box Office Soars Past 7.3 Billion Yuan Amidst Fierce Competition

“Nanjing Photo Studio” Dominates as Market Displays Stark Polarization

China’s summer film season has shattered expectations, raking in over 7.3 billion yuan by August 5th. However, this blockbuster performance highlights a growing divide, with “Nanjing Photo Studio” leading by a significant margin while other releases struggle to gain traction.

“Nanjing Photo Studio” Emerges as a Dark Horse Phenomenon

The patriotic drama “Nanjing Photo Studio” has defied initial forecasts, becoming the undisputed champion of the summer. Its success, attributed by audiences to its resonance with historical and emotional narratives, has seen its projected box office climb from 3.752 billion yuan to an estimated 4.219 billion yuan.

This strong performance positions “Nanjing Photo Studio” to potentially become the third highest-grossing film of the year, trailing only “Nezha: The Devil Child’s Debut” and potentially surpassing “Detective Tang 1900.” Data indicates that second-tier cities are a key demographic, with female viewers forming the primary audience base.

The film’s triumph is expected to stimulate the broader industry. Theaters will benefit from increased attendance, while derivative markets, including IP licensing and merchandise, are poised for growth. Companies involved in content creation anticipate accelerated cost recovery and profitability.

For instance, the animated film “Light Monster of Langlang Mountain” has already partnered with over 30 companies, launching more than 400 licensed merchandise items, showcasing a new model for leveraging film IP beyond traditional box office revenue.

Market Reaches 7.3 Billion Yuan, Driven by High-Quality Content

The summer season, a critical period for the film industry, has seen a surge in releases across diverse genres, with over 60 Chinese and international films scheduled. This broad offering includes historical dramas, thrillers, animations, sci-fi, and action films.

A new single-day box office record for the 2025 summer season was set on August 3rd, exceeding 380 million yuan. As of August 5th, “Nanjing Photo Studio” alone contributed over 1.7 billion yuan, with “Lychee in Chang’an” and “Jurassic World: Rebirth” following in second and third place, respectively.

Industry analysts suggest that high-quality films are the driving force behind the market’s growth. Looking back, the 2024 summer season generated 11.643 billion yuan, with domestic films capturing a 72.84% market share. The industry is keenly watching to see if the latter half of the season can maintain this momentum.

The market’s performance was lukewarm until the release of “Nanjing Photo Studio,” which significantly boosted overall engagement. This underscores the crucial role of standout films in revitalizing audience interest.

Capital Markets React to Box Office Boom

The surge in box office revenue has ignited the capital markets, with film and television concept stocks experiencing significant activity. Notably, “Happy Blue Sea” saw its market value jump by nearly 4 billion yuan in just three trading days.

The success of “Nanjing Photo Studio” has also created a ripple effect for its investors. The film boasts nine producers, two distributors, and 21 co-producers, with film companies holding a 38.41% share. Among them are major players like China Film, Happy Blue Sea, Wanda Movies, and Shanghai Movies.

“Happy Blue Sea’s” stock price saw a remarkable increase, nearly doubling in value from July 24th to July 30th, before experiencing a sharp decline. Despite the volatility, the film’s performance highlights the direct correlation between compelling content and investor interest.

However, this market activity masks underlying financial challenges for some companies. “Happy Blue Sea,” for example, has reported consecutive net losses since 2020, totaling 1 billion yuan. This situation emphasizes that while quality content can drive both box office and stock prices, a sustained positive financial outlook remains crucial.

The film industry continues to demonstrate its power as a consumer market, proving that exceptional content can significantly influence trends in both ticket sales and stock market performance. Ultimately, the shared success of audiences and investors hinges on the production of compelling films.